Please click  here for the full report.

We are delighted to announce that Dianomi has been ranked 12th in the 2022 Annual Megabuyte Quoted25 awards.

The Megabuyte Quoted25 awards are part of the Megabuyte100 award series which celebrates the 100 best performing technology companies in the UK.

The Quoted25 awards recognise the 25 best performing, listed technology companies within the Megabuyte100 winning company universe. 

Companies’ performance is determined by their Megabuyte Scorecard rating – a proprietary, and wholly independent, benchmarking methodology that assesses companies’ performance against seven key financial KPIs.

The Top 25 UK Technology Companies are as follows:

RankTrendCompanyPeer Group*Revenue (£m)ScorePrevious Rank
1BokuBANI41.57807
2NEWKainos GroupITC234.6980
3NEWCerillionBC26.0777
4GB GroupENT217.66754
5NEWYouGovENT16973
6NEWDarktraceSI207.3471
7Oxford MetricsENT35.6369
8TracsisBC50.2468
9GlobalDataENT178.468
10NEWAuction Technology GroupBC70.0868
11Alpha FMCITC98.0768
12NEWDianomiBC28.4367
13dotdigitalENT58.12676
14NEWIdeagenENT65.6466
15Alfa Financial SoftwareBANI78.87662
16NEWCranewareGH55.764
17NEWLearning Technologies GroupENT132.3263
18BangoBANI12.1763
19NEWBeeks Financial CloudITMS11.9262
20Bytes Technology GroupVARS393.5761
21NEWElecoIND25.2361
22EMIS GroupGH159.4561
23NEWNetcallENT27.1561
24RedcentricTS91.460
25NEWBlancco Technology GroupSI36.5160

*Peer group acronyms

Software & Digital Platforms

  • BANI – Banking & Insurance
  • BC – Business & Consumer
  • ENT – Enterprise
  • GH – Government & Healthcare
  • IND – Industrials
  • SI – Security

ICT & Digital Services

  • BPO – Business Process Outsourcing
  • ITC- IT Consulting
  • ITMS – IT Managed Services
  • TS – Telecoms Services
  • VARS – Value-Added Resellers

Half of Investors Say Their Portfolios Took A 10-20% Hit and Believe It Will Take 12 Months to 2.5 Years to Regain Losses

New York, NY – June 16, 2020 – New research from Dianomi, the premium native advertising platform for the world’s best-known financial publishers and brands, reveals that a majority of approximately 8,300 investors surveyed expect to see a sustained stock market recovery — a U-shaped recovery rather than a more dramatic V-shaped resurgence –and anticipate a gradual return to growth in the wake of COVID-19. In addition, almost two-thirds of investors (64%) believe the bounce backs have come too quickly and 69% think there is more hardship on the horizon.

In addition, in a companion poll, Dianomi found that 51% of investors have lost between 10%-20% of their portfolios over the COVID-19 crisis and about half — 48% —  believe it will take 12 months to 2.5 years to regain portfolio losses.

“The only thing certain in this marketplace is that both private and institutional investors are uncertain about the future,” said Rupert Hodson, CEO and Co-Founder of Dianomi. “They’re demonstrating an appetite for financial news and seeking out information from established brands for reassurance and strategies for future proof investments.”

In the Dianomi survey, private and professional investors in the US and UK weighed in on their current sentiments and future outlook and strategies for navigating the financial markets in the COVID-19 climate. Key findings include:

  • US investors are significantly gloomier than their peers in the UK, and that private investors are noticeably more downbeat than the institutional investors.
  • Almost half (43%) of US private investors are risk-averse versus 23% who are seeking more aggressive investment opportunities. The reverse is true with professional investors, with 27% of professional investors citing aversion to risk and 39% seeking risk.
  • Amongst private investors in the US, only 22% regard equities as offering good value, while 37% of professional investors are now on the look-out for valuation opportunities.
  • Only 22% and 25% of UK and US investors respectively say they are more likely to seek out professional financial advice amid the current market volatility.

Methodology

A total of 8,279 private and professional investors in the US and UK participated in Dianomi’s online survey conducted through its proprietary research arm, MarketViews concluding in May 2020. Its companion poll, also conducted via MarketViews, queried 850 private and professional investors May 28 to June 4, 2020 online.

About Dianomi

Dianomi is the native ad platform for the financial services, technology and corporate sectors, providing advertisers with access to a global audience of 200 million online consumers. Through our native display and video units, brands can target consumers contextually with content and product marketing messages on over 350 premium business and finance publishers. Advertisers and publishers trust Dianomi for our brand safety, transparent pricing and insights. Our emphasis on high-quality audiences combined with contextually relevant content helps partners achieve higher ROI than other native ad platforms. For more information, go to http://www.dianomi.com.

The Globe and Mail is the first publisher in Canada to deploy Dianomi’s native ad units.
Dianomi, a native content and marketing platform, today announced its expansion into the Canadian market through a partnership with The Globe and Mail. The Globe and Mail is the first publisher in Canada to offer Dianomi’s native ad units to the financial community and is the exclusive sales representative of Dianomi in the Canadian market.
“Dianomi is helping us expand our native offering to meet the growing demand from our financial advertisers,” said Brian Batenburg, programmatic sales manager at The Globe and Mail. “After testing the Dianomi platform, we’ve seen significant impact in performance and driving audience engagement for our advertisers.”
Dianomi’s native ad units are used by over 350 premium publishers globally, including Marketwatch, Reuters, The Street, Kiplinger and Business Insider. Business and finance advertisers on The Globe and Mail will be able to reach readers with contextually relevant native content–at scale–and leverage Dianomi strategically in combination with The Globe and Mail’s own custom ad placements.
The Internet Advertising Bureau (IAB) estimated online advertising revenue in Canada would increase 13 percent to $6.2 billion in 2017.
“We’re excited to have The Globe and Mail represent the Dianomi platform in Canada,” said Rupert Hodson, CEO of Dianomi. “As a premium client, The Globe understands the power of Dianomi to increase revenue by providing native ad units that are relevant to audiences and in a brand-safe environment.”

ASX - Australian Securities Exchange
dianomi’s advertising units are live across the desktop ASX website yielding over 20 million pages per month of high quality, finance and business interested users.
 
dianomi’s Re-Engagement unit appears on article pages:
ASX Re-engagement unit
 
dianomi’s SmartLinks ad unit appears across the rest of the site showing both product and content ads:
 
ASX advertising with dianomi
 
dianomi’s custom mFund unit is featured across the mFund section of the ASX site:
mFund ASX
 
ASX is one of Australia’s largest quality finance-related websites – a perfect fit for dianomi’s clients who include virtually every single household name financial services business in the world.
 
We now run our clients’ campaigns across stock exchange websites in three continents and we’re really looking forward to working with ASX.
 
ASX Audience
3 times more likely to earn over $130,000
53% more investments that the average Australian – $457,000 average value of investments
49% more likely to be buying an investment property
50% more likely to own an SMSF
54% have a degree
 
The Sharemarket Game
Registration for the very popular Sharemarket Game starts on the ASX on 5 February. This presents an ideal opportunity for advertisers to reach users who are new to share trading and are looking for education and information.
 
From 21 December 2015 display advertising on ASX will be exclusively represented by dianomi.
 
To advertise on ASX please contact us.
 
Read more about who advertises with dianomi, context, clickbait and viewability.
 

CHIEF EXECUTIVE OFFICER

  • News & views

Press Association
The Press Association (PA), UK’s leading multimedia news agency and content provider, has formed a strategic distribution partnership with dianomi™, a global leader in financial content marketing, to offer clients a complete content marketing solution.
The alliance will enable PA’s financial client base to distribute links to its content in the form of sponsored financial commentaries. These sponsored commentary links (Smartlinks™) will appear alongside contextually relevant news stories across dianomi’s network of premium financial publishers that includes FT.com, Reuters, Bloomberg, the London Stock Exchange and more.
In addition, dianomi™ will be recommending PA to its own financial customer base as the preferred partner for quality content creation services.
Emily Shelley, PA’s Head of Content For Marketing, said: “This partnership will allow PA to add increased value to the content marketing services we already provide to our financial clients, while opening opportunities for new business.
“PA is already creating effective marketing content for some of the biggest B2B and B2C brands in the world, but by working closely with dianomi™, we can now guarantee a highly targeted audience for our material.”
Rupert Hodson, Co-founder and Sales and Marketing Director of dianomi™, said: “We are delighted to be working with PA in this exciting distribution capacity.
“This is a natural partnership, where premium content creation and premium content discovery go hand-in-hand. The key to the relationship is that we both have the same end goal for the clients – that of driving and engaging users through to the high quality content that sits on their site. We are looking forward to working together to maximise the many opportunities in the marketplace.”
dianomi™ promotes links to valuable financial content – such as guides reports, articles and video – alongside relevant publisher articles. Working with over 150 premium financial publishers, its contextual Smartlink™ adverts serve over one billion content promotions globally per month, reaching over 20 million unique consumers.
PA’s Content For Marketing service uses the knowledge and experience of 145 years of content creation to produce trusted and customised solutions for a multitude of global businesses.

Festival of branded content and entertainment
dianomi’s Julian Peterson is on the advisory panel of Sydney’s Festival of branded content and entertainment.
The Festival of Branded Content and Entertainment celebrates branded entertainment and brand funded content in all its creative breadth and ingenuity. The ambition is to recognise the importance of branded content and entertainment in connecting brands directly with customers.
dianomi use branded content in our financial commentary widgets which aid content discovery by brands such as HSBC and Aberdeen Asset Management.

US investors have voiced key areas where they differ from their peers in the rest of the world according to a survey of 1,763 investors by the financial marketing group dianomi™.
US investors appear to be much more interested in US equities while investors in other parts of the world seem to favor gold, silver and property. Americans also seem to focus on domestic issues such as unemployment, the recession and higher taxes rather than worry about the crisis in Europe or a possible crisis in China.
The research also investigated which currencies investors preferred and showed that US investors actually preferred the Canadian dollar over the US dollar. This could be due to the S&P lowering its long-term sovereign credit rating on the United States of America to ‘AA+’ from ‘AAA’ or also the result of the Canadian dollar achieving parity through most of 2011 and 2012.
Political preferences were also highlighted by the survey with 68% of US investors thinking Romney would be best for the economy while 57% of investors in the rest of the world supporting Obama.
Cabell de Marcellus, co-founder of dianomi™, comments, “Our survey in July really brought out how US centric American investors are relative to peers in the UK and around the world. Of course, it could be that living in such a big country US investors are less impacted by international events and tend to focus on domestic opportunities and risks.”
dianomi is setting new standards in customer acquisition services for the financial sector and its mass affluent audience. dianomi’s client list includes blue chip financial services brands including Aberdeen Asset Management, CMC Markets, Fidelity, Fisher Investments, FXCM, GFT, Henderson Global Investors, RJO Futures and many more.
Notes to editors:
Methodology: The survey was conducted in July 2012 by dianomi™ directly with 1,763 investors participating in the United States, United Kingdom and 43 other countries.

MOST INVESTORS NOT WILLING TO PAY FOR ADVICE

 
A majority of investors are not willing to pay upfront fees for investment advice and also do not think fund mangers should charge performance fees on top of normal annual management charges, according to a barometer of investor sentiment from financial marketing specialists dianomi™.
 
From a panel of over 1,750 UK investors, 61% responded that they would not be willing to pay upfront fees for investment advice to a financial adviser rather than an annual commission fee on the fund investments they hold. However, almost half (46%) of the top 5% most affluent investors would be willing to pay.
 
The research also investigated whether investors would be happy to pay performance fees on funds under management. 75% of investors responded that fund managers should not charge performance fees on top of normal annual management charges. 66% of investors also responded that they do not invest in any funds with performance fees, and when asked if performance fees incentivise fund managers to perform better, 44% of investors responded that they did not.
 
dianomi also investigated the preferences of UK investors when it comes to fund managers. When asked “How confident would you be of the following fund management groups managing your money successfully?”, investors appeared to have the most confidence in Invesco Perpetual, followed by Fidelity, Jupiter, Aberdeen and JP Morgan respectively. To download the survey and get a full list of the fund managers rated go to: https://www.dianomi.com/surveys
 
Cabell de Marcellus, co-founder of dianomi, comments, “With a majority of investors  unwilling to pay upfront fees for advice and the coming changes envisioned as part of the Retail Distribution Review (RDR), it looks like professional advice will be primarily afforded in the future by the wealthy who appear more open to the idea of paying upfront.”
 
dianomi-investorsurvey-H2-2011 (PDF)
 
dianomi is setting new standards in customer acquisition services for the financial sector and its mass affluent audience. dianomi’s client list includes blue chip financial services brands including St. James’s Place, Fidelity, CMC Markets, JP Morgan, Hargreaves Lansdown,  Aberdeen Asset Management, Investec and many more.
 
 

ENDS

Notes to editors
 
Methodology: The survey was conducted by dianomi directly with 1,767 UK investors participating in July 2011
 
About dianomi
 
The dianomi™ marketing platform enables global brands in the finance and automotive sectors to acquire new customers by targeting the mass affluent across an unparalleled network of white-label partnerships with premium publishers such as The Guardian, Reuters, Yahoo, MSN etc. 30% of the leads dianomi provides its clients come from the UK’s 10% most affluent.
In order to maximize ROI, dianomi’s level2insight™ provides advertisers campaign optimisation, sector benchmarking, in-depth demographics and customer surveys.
 
For more information, please contact:
 
By Julian Barkes at dianomi: [email protected] tel: 020 7802 5530

INVESTORS SELL EURO AND BUY GOLD AS FEAR OVER EURO CRISIS INCREASES

 
The euro crisis has overtaken inflation as UK investors’ top financial fear, according to a barometer of investor sentiment from financial marketing specialists dianomi™.
 
From a panel of over 1,750 UK investors, 26% cited the euro crisis as their top current fear rising from only 9% in January.  Meanwhile, inflation has dropped from being the number one fear in January to the number three fear after recession. Fear of unemployment has also dropped from 15% to 9%.

Rank Which of these economic outcomes do you fear the most? Jul 2011 % Jan 2011 % 6-month %change
1 Euro Crisis 26 9 +17
2 Recession 17 17
3 Inflation 16 22 -6
4 Unemployment 9 15 -6
5 Higher taxes 7 10 -3
6 Higher interest rates 6 7 -1
7 Crisis in China 6 7 -1
8 Drop in Sterling 6 4 +2
9 Lower property prices 4 4
10 Deflation 3 6 -3

 
The research also investigated which asset classes and sectors are proving most attractive to UK investors in the current climate. Investors are increasingly buying gold and silver while selling gilts and corporate bonds. There appears to be less demand for equities (especially  growth stocks), property and alternative investments. For the first time, as many investors reported buying ‘gold & silver’ as buying ‘equity income’ products.
 

Which asset classes are you considering buying or selling? Buy Jul 11 (%) Sell Jul 11 (%) Net Jul 11 (%) Buy Jan 11 (%) Sell Jan 11 (%) Net Jan 11 (%) Buy Aug 10 (%) Sell Aug 10 (%) Net Aug 10 (%)
Equity growth

40

15

26

55

7

48

51

13

38

Equity income

38

12

26

47

6

41

37

8

29

Alternative investments

22

17

5

29

9

20

17

13

4

Gold and silver

38

10

28

30

11

19

19

10

9

Property

29

25

4

32

15

17

24

24

0

Fixed rate savings bonds

30

23

7

28

17

11

29

26

3

Cash

27

23

4

18

15

3

22

42

-20

Forex

9

18

-9

13

12

1

8

9

-1

Corporate bonds

16

23

-8

16

17

-1

24

12

12

Gilts

10

22

-12

9

18

-9

8

13

-5

 
Investment demand for all sectors has fallen except Pharmaceuticals and Utilities, which have increased. The biggest drops were in Europe, Retail, North America and Financials.
 

Which sectors are you considering buying or selling? Buy Jul 11(%) Sell Jul 11(%) Net Jul 11(%) Buy Jan 11(%) Sell Jan 11(%) Net Jan 11(%) Buy Aug 10(%) Sell Aug 10(%) Net Aug 10(%)
Emerging markets

41

9

32

51

4

47

48.9

5.4

43.5

Natural Resources

41

6

35

45

4

41

31.8

3.9

27.8

Asia

34

8

26

41

4

37

31.7

4

27.7

Commodities

30

11

19

36

6

30

25.3

8.1

17.2

Pharmaceuticals

40

8

33

34

5

29

28.9

6

22.9

Utilities

37

8

29

33

6

27

29.3

7.3

22

Technology & telecoms

29

11

18

33

7

26

23.5

12.8

10.7

Infrastructure

20

12

8

22

8

14

14.7

8.4

6.3

Financials

16

26

-9

23

13

10

30.6

24.6

6

North America

12

23

-11

18

12

6

9.1

22.3

-13.2

Europe

11

31

-19

16

15

1

17

22

-5

Retail

8

32

-23

12

18

-5

11

30

-19

 
dianomi also investigated the preferences of UK investors when it comes to foreign currency. Investors appear very negative on the euro with almost half (48%) describing it as a sell. They also appear negative on the US dollar while very positive on the Swiss franc, Australian dollar and Canadian dollar.
 

Currency Buy Jul 11 (%) Sell Jul 11 (%) Net Jul11 (%) Buy Jan 11 (%) Sell Jan 11 (%) Net Jan 11 (%)
US dollar

23

27

-4

19

12

7

Pound sterling

27

18

9

18

10

8

Euro

9

48

-39

17

20

3

Swiss franc

29

8

20

13

6

7

Australian dollar

26

10

16

11

8

2

Canadian dollar

21

9

12

11

7

4

Japanese yen

19

15

4

6

10

-4

 New Zealand dollar

15

10

5

6

9

-3

 
Cabell de Marcellus, co-founder of dianomi, comments, “As the euro crisis deepens, UK investors appear to be shifting away from the euro and moving to defensive options like gold, silver and the swiss franc. They also appear to be buying pharmaceuticals and utilities and selling European equities, retail, North America, financials and other sectors.”
 
dianomi is setting new standards in customer acquisition services for the financial sector and its mass affluent audience. dianomi’s client list includes blue chip financial services brands including St. James’s Place, Fidelity, CMC Markets, Henderson Global Investors, Hargreaves Lansdown,  Aberdeen Asset Management, Investec and many more.
 
 
dianomi-investorsurvey-H2-2011 (PDF)

 
 

ENDS

Notes to editors
 
Methodology: The survey was conducted by dianomi directly with 1,767 UK investors participating in July 2011
 
About dianomi
 
The dianomi™ marketing platform enables global brands in the finance and automotive sectors to acquire new customers by targeting the mass affluent across an unparalleled network of white-label partnerships with premium publishers such as The Guardian, Reuters, Yahoo, MSN etc. 30% of the leads dianomi provides its clients come from the UK’s 10% most affluent.
In order to maximize ROI, dianomi’s level2insight™ provides advertisers campaign optimisation, sector benchmarking, in-depth demographics and customer surveys.
 
For more information, please contact:
 
By Julian Barkes at dianomi: [email protected] tel: 020 7802 5530

Press Release

For immediate release

Tuesday 21 June 2011

 
 

dianomi Asia Pacific opens in Sydney

 

Julian Peterson, has left his role as Online & Marketing Director at Time Out to launch dianomi Asia Pacific in Sydney.

 
The dianomi marketing platform, Exedra™, enables global brands in the finance sector to acquire new customers online by targeting mass affluent internet users. dianomi achieves this via contextual integrations across 150+ online premium publishers such as The Guardian, Reuters, London Stock Exchange, Morningstar, Yahoo, and MSN.
dianomi’s client list includes Fidelity, JP Morgan Asset Management, Aberdeen Asset Management, GFT and Hargreaves Lansdown with clients in other sectors including Land Rover, Lexus, Jaguar and Mercedes. dianomi Asia Pacific will be working with premium brands to enable them to acquire new Asia Pacific customers in the finance sector.
Julian Peterson, dianomi’s Sales & Marketing Director said “After 4 years at Time Out in Singapore and Sydney it’s time for a new challenge. I’m exchanging arts and entertainment for finance and cars and bringing dianomi to Asia Pacific.”
“dianomi’s technology allows complete transparency, payment by performance and far more detailed reporting than can be accomplished through straight-forward banner advertising. dianomi provides the detail that marketing directors are demanding but still not always receiving from their online advertising.”
Rupert Hodson, founder of dianomi commented “We’re delighted to be able to bring on board someone with Julian’s experience to kick-start our development in Australia and to expand our presence in the region”.
 
-ENDS-


NOTES TO EDITORS
 
About dianomi
The dianomi™ marketing platform enables global brands in the finance, automotive and lifestyle sectors to acquire new customers by targeting the mass affluent. 30% of the leads dianomi provides its clients come from the UK’s 10% most affluent.
As UK market leaders, and with a fast growing business in the US, dianomi has revolutionised online lead generation through its contextual SmartLinks™ technology, integrated across an unparalleled network of white-label partnerships with premium publishers such as The Guardian, Reuters, London Stock Exchange, Morningstar, Yahoo, and MSN.
dianomi now has 25 staff in its UK headquarters and has recently opened in the US.
In order to maximize ROI, dianomi’s level2insight™ provides advertisers campaign optimisation, sector benchmarking, in-depth demographics and customer surveys.
 

For further information please contact

 
Julian Peterson
Sales & Marketing Director APAC
dianomi
Phone + 61 450 084 814
 

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