dianomi Asia Pacific opens in Sydney – 21 June 2011

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Press Release

For immediate release

Tuesday 21 June 2011


dianomi Asia Pacific opens in Sydney


Julian Peterson, has left his role as Online & Marketing Director at Time Out to launch dianomi Asia Pacific in Sydney.

The dianomi marketing platform, Exedra™, enables global brands in the finance sector to acquire new customers online by targeting mass affluent internet users. dianomi achieves this via contextual integrations across 150+ online premium publishers such as The Guardian, Reuters, London Stock Exchange, Morningstar, Yahoo, and MSN.
dianomi’s client list includes Fidelity, JP Morgan Asset Management, Aberdeen Asset Management, GFT and Hargreaves Lansdown with clients in other sectors including Land Rover, Lexus, Jaguar and Mercedes. dianomi Asia Pacific will be working with premium brands to enable them to acquire new Asia Pacific customers in the finance sector.
Julian Peterson, dianomi’s Sales & Marketing Director said “After 4 years at Time Out in Singapore and Sydney it’s time for a new challenge. I’m exchanging arts and entertainment for finance and cars and bringing dianomi to Asia Pacific.”
“dianomi’s technology allows complete transparency, payment by performance and far more detailed reporting than can be accomplished through straight-forward banner advertising. dianomi provides the detail that marketing directors are demanding but still not always receiving from their online advertising.”
Rupert Hodson, founder of dianomi commented “We’re delighted to be able to bring on board someone with Julian’s experience to kick-start our development in Australia and to expand our presence in the region”.

About dianomi
The dianomi™ marketing platform enables global brands in the finance, automotive and lifestyle sectors to acquire new customers by targeting the mass affluent. 30% of the leads dianomi provides its clients come from the UK’s 10% most affluent.
As UK market leaders, and with a fast growing business in the US, dianomi has revolutionised online lead generation through its contextual SmartLinks™ technology, integrated across an unparalleled network of white-label partnerships with premium publishers such as The Guardian, Reuters, London Stock Exchange, Morningstar, Yahoo, and MSN.
dianomi now has 25 staff in its UK headquarters and has recently opened in the US.
In order to maximize ROI, dianomi’s level2insight™ provides advertisers campaign optimisation, sector benchmarking, in-depth demographics and customer surveys.

For further information please contact

Julian Peterson
Sales & Marketing Director APAC
Phone + 61 450 084 814