Dianomi News

Category: News

Ed Nini: Personalized Content in Financial Marketing Leads to Sales

Data has become critical in financial services marketing, especially as it relates to content marketing, according to Ed Nini, head of ETF Marketing at Principal Global Investors. With the rise of content marketing, data has allowed firms to better understand and better assess which message connects with a particular audience

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Rachel Tuffney joins Dianomi as EVP of U.S. Operations

We are excited to announce that Rachel Tuffney has been named EVP of U.S. operations at Dianomi and charged with leading Dianomi’s North American business growth. Rachel has spent most of her career in the financial services industry on both the client side (Citi) and the media side. She joins

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Reputation risk is where you publish

By Rupert Hodson, CEO Digital marketing is now well into its adolescence, having disrupted traditional media, advertising and publisher models, but its next stage of evolution will surely be advertisers and clients becoming ever more sensitive to context and real value of what they say and do online. Governance I

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How to Write Native Ads that Convert

At Dianomi, we spend a great deal of time analyzing campaign performance data to understand why certain ads perform better. One of the reasons is targeting and the other is creative. Once you have a thorough understanding of who you are targeting, you should optimize your creative for the best

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Content marketing in a “do-it-yourself” culture

The perfect recipe for successful content marketing in financial services is still unknown, but there are some key ingredients that are must haves. “There are so many ingredients that would go into that recipe,” said Andrew Goldman, senior director for B2B content marketing at TIAA. “You need to be a

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