Dianomi News

Category: News

Introducing Contextual Targeting

Today, we are pleased to announce the launch of a new contextual targeting product. Starting today, advertisers can target finance and business consumers using Dianomi’s page-level, contextual targeting tools that match ads to relevant page content. As privacy has become a growing concern for advertisers, and audience targeting is made

Read More »

Content marketing in a “do-it-yourself” culture

The perfect recipe for successful content marketing in financial services is still unknown, but there are some key ingredients that are must haves. “There are so many ingredients that would go into that recipe,” said Andrew Goldman, senior director for B2B content marketing at TIAA. “You need to be a

Read More »

For Horizons ETFs, All Marketing is Content

Amid a rapidly changing landscape where internet users have become more cynical and attention spans are shrinking, content marketing is finding itself into the limelight. “Building out content that really resonates, that is organic within the platform that it is served on and that adds real value is something many

Read More »