Dianomi will be hosting “Financial Services Marketing 2024” at UTS Business School in Sydney on Thursday, May 30, 2024.

This one-day event is tailored for marketers in the financial services and business sectors, with a focus on investments, wealth management, private banking, stockbroking and associated services.

Current Dianomi APAC clients are invited to attend. Please reach out to your account manager if you have not received an invitation yet.

If you are interested in presenting or participating in a panel discussion, please let us know.

Event details:

Dianomi’s Julian Peterson to present ” The Marketer’s Guide to Behavioural Economics” at Web Directions Summit in Sydney this October.

In academia and government, behavioural economics is viewed as a way of improving outcomes for the population – the “nudge” is a way to help people make better choices without taking away their choices.

On the other hand marketers must sell, or else. How should they use behavioural economics to persuade people to make the choice that the marketer desires?

Is this nudge vs sludge?

How do advertising and behavioural economics go together given that it was Ogilvy, the great ad man, who said “people don’t think what they feel, don’t say what they think and don’t do what they say”?

More details and tickets can be found here.

London, New York and Sydney, June 15 2023, Dianomi  (London Stock Exchange:DNM ), a leading provider of native digital advertising services to premium clients in the Business, Finance and Lifestyle sectors is delighted to announce the appointment of Ken Johnston in the US as Global Head of Advertising Sales.

Ken has many years’ experience in Financial Services marketing and was previously at Meta for seven years as Industry Manager, Financial Services. Prior to that, Ken was employed by Quantcast, Google and Bloomberg. Ken worked for Dianomi between 2010 and 2014, was the first sales person employed by the Group in the US and was instrumental in building a US presence. Ken is a thought leader in financial services marketing with an excellent track record of delivering solutions and driving results.

Rupert Hodson, CEO of Dianomi said: “ We are delighted to welcome Ken Johnston back to the fold to move the global business forward. Ken will be an invaluable asset in driving an innovative approach to our clients across all verticals. He will be leading and building the sales team on a global basis and I have no doubt that he will be an extremely effective team leader, fostering a joined-up global approach to clients between our teams in the UK, US and APAC which will enhance revenue growth for the Group and deliver truly global client solutions. His appointment leaves us well- placed to focus on driving results in a market where growth prospects remain extremely encouraging.”

Commenting on his appointment, Ken Johnston said: “ I am delighted to be returning to Dianomi at a time when connecting brand and audience through digital channels and relevant content is more important than ever. The deprecation of the cookie is a great opportunity for Dianomi as it has been a pioneer in the contextual and native space. Its platform is future – proofed for privacy regulation and will continue to deliver results, enabling clients to optimise engagement and yield, telling their story in a compelling way aided by the option to reach and engage with audiencesthrough multiple formats including video, polls, and podcasts. We are proud to be able to support agencies, brands and publishers alike at a time when marketers value high-quality partnerships with measurable results.”

For further information contact:

Dianomi

Rupert Hodson (Chief Executive Officer)

Charlotte Stranner (Chief Financial Officer)

Tel: +44 (0)207 802 5530

Media Enquiries

Novella Communications:  Tim Robertson/Safia Colebrook

Tel: +44 (0)203 151 7008

About Dianomi

Dianomi, established in 2003, is a leading provider of native digital advertising services to premium clients in the Business, Finance and Lifestyle sectors. The Group operates from its offices in London, New York and Sydney. The Group enables premium brands to deliver native advertisements to a targeted audience on the desktop and mobile websites, mobile and tablet applications of premium publishers. It provides over 400 advertisers, including blue chip names such as abrdn, Invesco and Charles Schwab, with access to an international audience of over 500 million devices per month through its partnerships with over 300 premium publishers, including blue chip names such as Reuters, CNN Business and WSJ. Adverts served are contextually relevant to the content of the webpages on which they appear and mirror the style of the page, which enhances reader engagement. http://www.dianomi.com.

Dianomi’s Julian Peterson to present “Does more for less in finance marketing exist?” at the Mumbrella Finance Marketing Summit in Sydney this June. He will be cross-examining four well know publishers – ausbiz, Livewire Markets, BBC and Australian Financial Review to find out how marketers could be getting more value for the same advertising dollars.

Joining him will be Kylie Merritt, Co-founder and Managing Director at ausbiz; Lyndon Maher, Senior Director of Product at Livewire Markets; Head of AFR and Fintech at Nine Publishing, James Lee, and Jamie Chambers, VP Advertising and Distribution, BBC Studios.

“It’s a talk for tumultuous times which demand spectacular results – we hope that everyone who attends will learn at least one thing they can take back to the office and implement immediately” said Julian.

More details and a 50% ticket discount can be found here.

Morgan Stanley Managing Director, Emily Barletta in conversation with Dianomi Global Head of Advertising Sales, Ken Johnston

On April 19th, Dianomi Global Head of Advertising Sales Ken Johnston moderated a fireside chat with Emily Barletta, Morgan Stanley Managing Director as part of the Brand Innovators Media Buying Summit in New York. The conversation was focused on connecting a brand to their audience through digital transformation. Specifically, Morgan Stanley’s “Old School Grit, New World Ideas” brand transformation. They have been working on innovative ways to reach new and different audiences, while remembering who they are and maintaining their integrity. Click the image below to listen to the full livecast.

Dianomi’s Julian Peterson will present  “The dark side of behavioural economics” at Mumbrella360, Australia’s largest marketing and advertising conference, in Sydney this July.


Should behavioural economics be weaponized against consumers? The “nudge” is a libertarian concept: nudge people to make better choices without taking away their choices. Practitioners of behavioural economics go to great lengths to emphasize ethics and behaviour around trials and interventions. Julian reviews how we can do harm, how actions designed to protect consumers have unintended consequences – and how both are being exploited by advertisers.


More information about Mumbrella360

London, New York and Sydney, 13 February 2023, Dianomi (London Stock Exchange: DNM), a leading provider of native digital advertising services to premium clients in the Financial Services and Business sectors, is delighted to announce their new partnership with the World Media Group, an alliance of international media organisations championing and supporting trusted journalism.

Dianomi has now been approved as one of three partners to the World Media Group whose members include The Atlantic, BBC Global News, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post. Members of World Media Group are all considered trusted and premium publishers of journalistic content, and the organisation acts to promote their ethos of innovation, integrity and inclusion in the sector. Dianomi is proud to work in association with the brands of the World Media Group and support their work in furthering the development of high-quality content.

Dianomi has built its reputation as a contextual leader serving ads for the premium segment of the Business and Finance sectors with a client base that includes 7 of the world’s top 10 largest asset management companies, 7 of the top 10 largest wealth management firms in the US and half of the top 10 banks in the US.

“This is an interesting collaboration for Dianomi and one that aligns with our own commercial objectives of focusing on high-quality content for premium clients,” CEO Rupert Hodson says. “The World Media Group represents some of the strongest brands in advertising and journalism, and we are proud to be named as one of their partners. I hope that the partnership furthers our work in collaborating with the most successful names in the industry.”

Belinda Barker, Chief Executive at The World Media Group said, “We are delighted to welcome Dianomi as one of our partners. Our organisations both share a focus on providing high-quality content across media publications throughout the world. We have significant cross-over in terms of our members and Dianomi’s client base, and we look forward to collaborating closely on future campaigns and events.”

Media Enquiries

Novella Communications: Tel:  44 (0)203 151 7008

Tim Robertson/Safia Colebrook

About Dianomi

Dianomi, established in 2003, is a leading provider of native digital advertising services to premium clients in the Financial Services and Business sectors. The Group operates from its offices in London, New York and Sydney. The Group enables premium brands to deliver native advertisements to a targeted audience on the desktop and mobile websites, mobile and tablet applications of premium publishers. It provides over 400 advertisers, including blue chip names such as abrdn, Invesco and Baillie Gifford, with access to an international audience of over 400 million devices per month through its partnerships with over 300 premium publishers of business and finance content, including blue chip names such as Reuters, Bloomberg and WSJ. Adverts served are contextually relevant to the content of the webpages on which they appear and mirror the style of the page, which enhances reader engagement. http://www.dianomi.com.

About The World Media Group
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com.

Originally posted on MarTechSeries.com on June 6, 2022.

Martin Hill, Head of Programmatic at Dianomi chats about the future of marketing and martech and what B2B teams need to do to prepare better for a cookieless future:


Welcome to this MarTech Series chat, Martin, we’d love to hear more about your journey in the tech market and also, what are you most looking forward to in your new role at Dianomi?

I’ve been in the industry for a long time. Most of my career has been in engineering leadership roles and I’ve built and architected platforms right across the ecosystem, touching on all aspects of online advertising and marketing. I’ve had experience in performance and branding and lived through lots of change throughout the past 20 years. That’s the most interesting thing about the industry, no two days are ever the same and just when you think you have everything down pat, things move on and there are new challenges to address.

Over the past few years I have been focused on the future and how online advertising and marketing will change and what advertisers and publishers need to do to set themselves up for success. Which is a great segue into Dianomi. Building on a strong heritage of direct, performance based contextual and native, I am working with the team to drive the programmatic transformation of the business. We will be keeping the strong foundations whilst extending Dianomi’s existing capabilities, premium audience and trusted relationships and bringing that quality to programmatic.

What are some of the key trends in programmatic ads today that you feel advertisers/marketers need to be focusing more on?

We are seeing continued growth in programmatic and the ongoing shift from non-programmatic budgets to programmatic.

The key growth areas are video/CTV and native and the headwinds the industry is facing include:

  • EU/US data sharing (Shrems II)
  • GDPR consent management (TCF2.0 invalidation)
  • Identity (3rd Party Cookies being removed from Chrome)

“Needless to say, we are now in the midst of a shifting tide in the foundations of audience based advertising as we know it.  With that change comes opportunity and those advertisers and marketers that have a plan to navigate and weather the storm will fare the best.  There will not be a one-size fits all approach and relationships will be key to make sure advertisers and publishers are aligned in their approach to create win/win scenarios without unnecessary nasty surprises.”

With the eventual death of third-party cookies; how do you feel digital advertisers and marketers need to prepare better for a cookieless future?

Advertisers and marketers need to re-build relationships with their key publishers. Advertisers are already only talking to around 40-70% of their audience effectively, or in other words they are only talking to their audience in Chrome. Their Safari & Firefox audience is already cookieless and has been for a few years. Most of their existing budget is spent across a relatively small number of publishers. They can work with their agencies and tech partners to engage with those publishers to discuss and align their goals and objectives to forge an identity and data strategy that will work within the right context to deliver the outcomes they are looking to achieve across their key partners and lay the foundations to bring to market more broadly.

How do you feel the adtech segment will evolve in the near-future to meet all of these changing industry standards and end user needs?

AdTech has already evolved to handle the cookieless future.  In fact, this is like a back to the future moment.  Relationships and context matters.  Advertisers and publishers need to foster these key relationships again and talk to each other in order to deliver campaigns successfully in a win/win way.  From a technical perspective there has also been an increased focus on Programmatic Guaranteed, Deals/PMPs and also the resurgence of context and 1st party identity.  The key aspect here is to manage these in a way that retains the benefits and efficiency of programmatic trading without introducing too much workflow overhead.  This is exactly where a good identity and data strategy paired with strong relationships and context comes in.

It’s worth noticing that until now I have not mentioned the Privacy Sandbox, Google’s initiative for Chrome to replace the various features and functionality afforded by 3rd party cookies.  This is intentional as the total output in tangible terms to date has been zero.  Apart from perhaps raising the profile of alternate names for segments; cohorts and topics.  While the Privacy Sandbox will of course be something to keep abreast of, it will never be a holistic solution and will only ever be a Google Chrome centric way of reaching your audience.

A few quick thoughts on what it takes to drive ROI with digital ads in today’s environment?

Reaching the right audience at the right time with the right message in the right place, then optimizing towards desired outcomes.  This is still the key to maximizing ROI and driving media efficiency.  It’s not that this is changing, it’s more a case of what foundations need to be in place within a cookieless environment in order to facilitate good, privacy centric, safe trading so that user data and privacy is preserved during the process.

I’ve covered the key tenets of this in a broad sense, relationships, ID and data strategy, context and optimization.  This is essentially a mix of what we have already been doing, just enabled by 3rd party cookies and MAIDs.  The future will look similar but will be underpinned with 1st party identity signals and context instead.

Some last thoughts, takeaways on adtech and programmatic best practices before we wrap up!

The time to act is now.  If you haven’t already got a plan for cookieless environments there is no better time to make a start and add incremental value while beginning to communicate effectively to your cookieless audience.

Relationships matter and you will need a flexible contextual, identity and data strategy to work across your publishers and formats.

BlackRock Head of Global Media, Graciela Benveniste in Conversation with Dianomi CTO, Cabell de Marcellus

From left to right: Graciela Benveniste, Head of Global Media at BlackRock, Cabell de Marcellus, CTO and Co-founder at Dianomi.

On Tuesday April 26th, Dianomi CTO Cabell de Marcellus moderated a fireside chat with Graciela Benveniste, BlackRock’s Global Head of Media. The conversation was part of Brand Innovators’ 2022 Spring Media Buying Summit. Their conversation focused on the evolving nature of financial services marketing and how it differs from other types of brand marketing.

Click the image to listen to the full livecast.

A Proven Engineering and Technical Leader, Martin Hill, joins from Adform to develop and lead Dianomi’s Programmatic Platform

London, New York and Sydney, 12 April 2022, Dianomi (London Stock Exchange: DNM), a leading provider of native digital advertising services to premium clients in the Financial Services and Business sectors, is delighted to announce the appointment of Martin Hill, to the newly created position of Head of Programmatic.

Martin’s appointment coincides with industry changes to Audience Based Advertising such as the phasing out of third-party cookies in Google Chrome and IDFA in Apple iOS, creating the ideal time for him to lead the development of the Company’s programmatic platform which will retain the unique characteristics of Dianomi’s Contextual Media Platform which is not dependent on these identifiers and which has driven the Company’s significant success to date.

Dianomi has built its reputation as a contextual leader serving ads for the premium segment of the Business and Finance sector with a client base that includes 7 of the world’s top 10 largest asset management companies, 7 of the top 10 largest wealth management firms in the US and half of the top 10 largest banks in the US.

With 20+ years of experience, most recently as Vice President of Solutions Consulting with Adform, Martin is a well-known industry specialist. He has significant strategic management experience and proven ability to plan, build and implement robust and scalable technical platforms.  He has led countless projects with the likes of Rubicon Project, IPONWEB, CJ Affiliate and Conversant.

“Following our successful stock market listing last year, we have been investing in tier one talent and Martin certainly falls into that category,” says CEO Ru Hodson. “The stars are aligning for our business –  with the industry looking for solutions in a post cookie environment, our contextual approach is ideally placed to expand and with Martin we intend to significantly extend our programmatic footprint whilst keeping our USP.”

Commenting on his appointment, Martin Hill, said, “I believe this a truly interesting time to join Dianomi. Our industry is having to adapt to a new order alongside the death of the cookie. So with 20+ years of delivering contextual solutions combined with truly strong relationships with leading financial brands and publishers, I think there is a natural window for Dianomi to grow in the programmatic space.”