Dianomi, a leading provider of digital advertising services to clients in the Business, Finance and Lifestyle sectors, is pleased to announce the expansion of its partnership with Dow Jones, a leading global business news and information publisher. Dianomi continues to deliver contextual content amplification at scale, enabling advertisers to reach and engage their most valuable audiences within premium environments. With no need for third party cookies, Dianomi’s solutions are privacy-first and future-proof. This partnership expansion enables Dianomi’s advertisers to leverage display ad formats to engage Dow Jones’s audience of over 100 million monthly unique visitors.
The expansion of this 8-year partnership coincides with Dianomi widening its product offering beyond native advertising, providing more quality content-led ad formats for its global network of premium publishers. Dianomi has seen a growing number of its clients adopting this higher quality demand which is delivered sustainably through an optimized supply path.
Rupert Hodson, CEO, said, “Since 2016 Dow Jones has been a highly valued and major customer for our business and so naturally, I am delighted that we are expanding our relationship further. I believe their decision reflects the growing demand from our major publishers to secure privacy-first demand across both native and display, as they continue to future-proof their business in preparation for cookie deprecation and the loss of identity signals.”
Jesse Waldele, SVP Digital Operations and Client Success, commented, “We have worked closely with Dianomi for many years and know their premium advertiser base to be a good fit with our own audiences and environment. We are pleased to be broadening our relationship with them and using their platform to serve cookie-less ads across our digital portfolio.”
About Dianomi
Dianomi, established in 2003, is a leading provider of premium native content amplification at scale for clients in the Business, Finance and Lifestyle sectors. Using a hand-picked network of premium sites that target the world’s most influential financial audiences, Dianomi represents a cookie-free, supply path optimized solution for the world’s most demanding brands. With offices in London, New York and Sydney, Dianomi delivers contextually relevant advertising in formats designed to maximise engagement, delivering unprecedented value to advertisers, publishers and readers. They match a network of over 400 advertisers, including blue chip names such as Aramco, Bank of America, JP Morgan and Charles Schwab, with an international audience of over 500 million devices per month across more than 300 premium publishers, including globally respected names such as Reuters, CNN Business, and Dow Jones.