Dianomi’s “Financial Services Marketing 2024” event in Sydney

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Dianomi hosted “Financial Services Marketing 2024” at UTS Business School in Sydney on Thursday, May 30, 2024.

We heard some very entertaining and informative sessions:

  • George Lucas, Founder of Acorns/Raiz – “From Zero to Scale: Growing Acorns/Raiz”
  • Giada Dorgia, Account Director APAC, Fundamental Media – “The Evolution of Digital Marketing – The use of technology to shorten the cycle”
  • Julian Peterson, Managing Director APAC, Dianomi – “Behavioural Economics for Financial Services Marketers”

And four panels covered a range of issues for financial services marketers in 2024:

Reality vs tracking and privacy – Featuring Ori Gold, Bench Media; Candice Driver, Louder; Sam French, Motley Fool and Moderated by Tim Burrowes, Publisher at Unmade, Founder of Mumbrella

Marketing in strange times – Featuring Natalie Wood, Fat Tail; Chris Walton, Nunn Media; Aj Koch, Pinstripe Media and Adam Lang, Fear & Greed

Engaging the investor of tomorrow – Featuring Prashant Mohan, Sharesight; Kim Robbins, Merricks Capital; David Eisman, Capital Brief and Amit Kacker, Colonial First State

Creating brand identity in a commoditised world – Featuring Clay Hagland, Orbis; Kyle Merritt, ausbiz and Chris Nardi, Ptarmigan Media

Pictures from the event can be found on LinkedIn

Thanks also to the UTS Business School and Our Friends Electric for help with the logistics. A job well done.