Dianomi’s Julian Peterson will present  “The dark side of behavioural economics” at Mumbrella360, Australia’s largest marketing and advertising conference, in Sydney this July.

Should behavioural economics be weaponized against consumers? The “nudge” is a libertarian concept: nudge people to make better choices without taking away their choices. Practitioners of behavioural economics go to great lengths to emphasize ethics and behaviour around trials and interventions. Julian reviews how we can do harm, how actions designed to protect consumers have unintended consequences – and how both are being exploited by advertisers.

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