Dianomi’s Julian Peterson to present ” The Marketer’s Guide to Behavioural Economics” at Web Directions Summit in Sydney this October.
In academia and government, behavioural economics is viewed as a way of improving outcomes for the population – the “nudge” is a way to help people make better choices without taking away their choices.
On the other hand marketers must sell, or else. How should they use behavioural economics to persuade people to make the choice that the marketer desires?
Is this nudge vs sludge?
How do advertising and behavioural economics go together given that it was Ogilvy, the great ad man, who said “people don’t think what they feel, don’t say what they think and don’t do what they say”?
More details and tickets can be found here.
