ASX
dianomi look after all advertising on ASX.com.au :
display, programmatic and performance.

Audience

The ASX audience is around 80% male, 80% over the age of 45 and is wealthy and investment aware. The site is visited by 651,000 Australian people (not devices this is a figure by Nielsen Unique Audience) per month.

Users respond well to investment opportunities and conversion rates are very high.

 

Display advertising

Direct campaigns can be targeted by:

Section: ETFs, Managed Funds, mFund, Find a Broker, Options

Company: BHP, Qantas, Betashares ETFs, Bellamy’s etc

Sector: Banks, Resources, Media

First party audiences: new users, heavy users, users who have looked at a particular section, company or sector

Third party audiences: household income, C suite, Mosaic segment

 

Programmatic

PMP deals can be set up or orders through our Rubicon Project storefront. Site can be bought through open exchange subject to quality controls.

 

Performance

dianomi’s native ad units are present across the site and can be used for cost per click campaigns. Campaigns can be targeted at ASX only or ASX and all publishers.

 

Bookings

The site’s premium audiences are much in demand so please book early – contact Julian Peterson in our Sydney office.

More information on our other Australian sites or native ads.