The Globe and Mail is the first publisher in Canada to deploy Dianomi’s native ad units.

Dianomi, a native content and marketing platform, today announced its expansion into the Canadian market through a partnership with The Globe and Mail. The Globe and Mail is the first publisher in Canada to offer Dianomi’s native ad units to the financial community and is the exclusive sales representative of Dianomi in the Canadian market.

“Dianomi is helping us expand our native offering to meet the growing demand from our financial advertisers,” said Brian Batenburg, programmatic sales manager at The Globe and Mail. “After testing the Dianomi platform, we’ve seen significant impact in performance and driving audience engagement for our advertisers.”

Dianomi’s native ad units are used by over 350 premium publishers globally, including Marketwatch, Reuters, The Street, Kiplinger and Business Insider. Business and finance advertisers on The Globe and Mail will be able to reach readers with contextually relevant native content–at scale–and leverage Dianomi strategically in combination with The Globe and Mail’s own custom ad placements.

The Internet Advertising Bureau (IAB) estimated online advertising revenue in Canada would increase 13 percent to $6.2 billion in 2017.

“We’re excited to have The Globe and Mail represent the Dianomi platform in Canada,” said Rupert Hodson, CEO of Dianomi. “As a premium client, The Globe understands the power of Dianomi to increase revenue by providing native ad units that are relevant to audiences and in a brand-safe environment.”