Dianomi Research Shows Investors See Gradual, U-Shaped Recovery

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Half of Investors Say Their Portfolios Took A 10-20% Hit and Believe It Will Take 12 Months to 2.5 Years to Regain Losses

New York, NY – June 16, 2020 – New research from Dianomi, the premium native advertising platform for the world’s best-known financial publishers and brands, reveals that a majority of approximately 8,300 investors surveyed expect to see a sustained stock market recovery — a U-shaped recovery rather than a more dramatic V-shaped resurgence –and anticipate a gradual return to growth in the wake of COVID-19. In addition, almost two-thirds of investors (64%) believe the bounce backs have come too quickly and 69% think there is more hardship on the horizon.

In addition, in a companion poll, Dianomi found that 51% of investors have lost between 10%-20% of their portfolios over the COVID-19 crisis and about half — 48% —  believe it will take 12 months to 2.5 years to regain portfolio losses.

“The only thing certain in this marketplace is that both private and institutional investors are uncertain about the future,” said Rupert Hodson, CEO and Co-Founder of Dianomi. “They’re demonstrating an appetite for financial news and seeking out information from established brands for reassurance and strategies for future proof investments.”

In the Dianomi survey, private and professional investors in the US and UK weighed in on their current sentiments and future outlook and strategies for navigating the financial markets in the COVID-19 climate. Key findings include:

  • US investors are significantly gloomier than their peers in the UK, and that private investors are noticeably more downbeat than the institutional investors.
  • Almost half (43%) of US private investors are risk-averse versus 23% who are seeking more aggressive investment opportunities. The reverse is true with professional investors, with 27% of professional investors citing aversion to risk and 39% seeking risk.
  • Amongst private investors in the US, only 22% regard equities as offering good value, while 37% of professional investors are now on the look-out for valuation opportunities.
  • Only 22% and 25% of UK and US investors respectively say they are more likely to seek out professional financial advice amid the current market volatility.


A total of 8,279 private and professional investors in the US and UK participated in Dianomi’s online survey conducted through its proprietary research arm, MarketViews concluding in May 2020. Its companion poll, also conducted via MarketViews, queried 850 private and professional investors May 28 to June 4, 2020 online.

About Dianomi

Dianomi is the native ad platform for the financial services, technology and corporate sectors, providing advertisers with access to a global audience of 200 million online consumers. Through our native display and video units, brands can target consumers contextually with content and product marketing messages on over 350 premium business and finance publishers. Advertisers and publishers trust Dianomi for our brand safety, transparent pricing and insights. Our emphasis on high-quality audiences combined with contextually relevant content helps partners achieve higher ROI than other native ad platforms. For more information, go to http://www.dianomi.com.