The latest company news, events and content marketing information from dianomi™
Can Native Solve Your Chrome Ad Blocking Woes? It depends….
Ready or not, Google Chrome’s ad-blocker is going live on February 15. For most publishers, this will come as no surprise. In fact, I would venture that many publishers are way ahead of Google in rethinking how to better balance their ad strategy with the user’s expectations and experience. At Dianomi, we spend a lot […]
What’s Really Behind the Native Ad Boom?
This article featured on adotas.com, to view the article on Adotas click here. As Native advertising matures, performance is getting better. But what’s driving it? Native advertising now makes up 50 percent of digital ad spend and will be a $22 billion dollar market in 2017. But what makes native advertising so successful? For a while now, […]
Kiplinger Proves That Sometimes Less Is More
This week, journalist Steve Smith wrote a piece in Folio magazine explaining why Kiplinger have chosen dianomi as their sole content network partner. You can find the article written here. Clutter happens. It’s one of the sad consequences of online ad economics. Publishers hungry for more digital dimes seem unable to resist slapping in […]
Publishers: Get More Value From Fewer Ads
Today an article by Dianomi CEO Rupert Hodson’s has featured on Media Post, you can read the article below: For publishers online, more ads on the page have meant more revenue. And over the years, some have taken this approach quite literally, stuffing pages with every ad unit that would fit, from pop ups to video […]
Dianomi Launches Content Intelligence for Advertisers
Dianomi, the only native content marketing and intelligence platform, focused exclusively on business and financial services, today announces the launch of Dianomi Insights, a new content intelligence product for advertisers. Dianomi Insights provides advertisers with access to intelligence on the products and content that are trending with readers, so that advertisers can quickly target them […]
Financial Services Ad Platform Dianomi Bets On Context Plus Data
This week, Dianomi has been featured in the AdExchanger following an interview with our CEO, Rupert Hodson. Please see the article written by Sarah Sluis below: Even as many advertisers embrace audience-based buying, context remains a key performance driver in many verticals. Take finance, a category in which advertisers often sell sophisticated products to […]
Fewer Banner Ads on Kiplinger.com Led to Better Monetization
Situation Overview: The Kiplinger Washington Editors is a 96 year old publisher of business forecasts and personal finance advice, available in print and online. Their award-winning Website, Kiplinger.com, attracts 3.5 million unique visits and 30 million page views per month and has become a vibrant portion of the company’s revenue, through online […]
What is image ad testing and why is it important?
As the saying goes, ‘a picture is worth a thousand words’, but what are your image ads saying about your brand? With over 51% of B2B marketers prioritizing visual content assets, how do you ensure the visual content ads you are using stand out and makes your target audience pay attention? Communication with your audience […]
Dianomi in The Sunday Times Hiscox Tech Track 100
We’re delighted to announce that dianomi has made The Sunday Times Hiscox Tech Track 100, the prestigious league table which ranks Britain’s top 100 private technology companies with the fastest-growing sales over their latest three financial years. Our inclusion in the Tech Track 100 is testament to the success we have achieved in the market. […]
Dianomi unveils DMP for more effective targeting of native ads
NEW YORK CITY — Dianomi, the only native content marketing platform focusing exclusively on business and financial services, today announced that publishers and advertisers can more effectively target individuals and audiences, with native advertisements on Dianomi’s network of 275+ business and finance publishers, using Dianomi’s just launched data management platform (DMP). Using the DMP, publishers […]