dianomi™ News

The latest company news, events and content marketing information from dianomi™

    Dianomi delivers geotargeted content accurately and efficiently with Neustar IP Intelligence

    By Rupert Hodson | Published January 27, 2017
    cabimage

    Accuracy matters. As the global leader in financial content marketing, seven out of the top ten global asset managers depend on Dianomi to accurately place their sponsored content on websites preferred by private investors, professional investors and c-suite executives. With over 3 billion native ad impressions and more than 250 clients depending on Dianomi to […]

    Posted in News

    The Financial Services Forum – Is the Tech Tail Wagging the Marketing Mutt?

    By Rupert Hodson | Published January 23, 2017
    DigitalAssetManagement

    Over the past few years, programmatic buying, content platforms and robo-tools have all entered into the competition for share of asset management marketing budgets. With a ripe DC pensions market on the horizon, the opportunity to engage with a new demographic of consumers is burgeoning. But is the cost of new tech driven solutions eating […]

    Posted in News

    6 ways Financial Marketers can improve ROI – part 2

    By Raphael Queisser | Published December 21, 2016
    untitled-1-for-blog-2

    In part 2 of our series exploring how FS brands can improve their content marketing, we’ve identified 6 ways to improve the success of campaigns: 1. Put your content in context. If your target audience sees your message where they’re already consuming financial content, they’ll be much more engaged and more likely to take action. […]

    Posted in News

    Content may be king, but strategy rules – part 1

    By Raphael Queisser | Published December 21, 2016
    untitled-1-for-blog

    In the first of our series of articles exploring how to improve content marketing for financial brands, Raphael Queisser takes a look at the importance of a strategic approach. You can’t run a successful financial content marketing campaign without great content. But there is much more to effective content marketing than just producing content. You […]

    Posted in News

    Dianomi Co-founder & CEO, Rupert Hodson explains the success of Dianomi and why it matters to the future of Financial Marketing

    By Raphael Queisser | Published November 9, 2016
    gramercylogo

    Gramercy Institute Chief Analyst Bill Wreaks recently met up with Dianomi co-founder & CEO Rupert Hodson. Wreaks and Hodson chatted about the business behind Dianomi and what Dianomi’s success might spell for the future of financial services marketing. “Quality of creative and quality of environment,” explains Hodson, “are critical to advertisers. Delivering campaigns targeted to […]

    Posted in News

    Dianomi becomes exclusive sponsored content provider on Kiplinger.com

    By Rupert Hodson | Published November 2, 2016
    kipp

    Dianomi, the financial content marketing platform, are excited to announce they are now the exclusive sponsored content provider on Kiplinger.com’s newly relaunched website. Dianomi Sponsored Financial Content recommendation units have been integrated on all articles and slideshows, along with the full range of personal finance tools and calculators that Kiplinger offer their users; distributing relevant […]

    Posted in News

    Dianomi partners with InvestmentNews.com

    By Rupert Hodson | Published October 26, 2016
    investmentnewslogo

    Dianomi, the financial content marketing platform, is excited to announce that is has partnered with Investmentnews.com. dianomi’s  Sponsored Financial Content Units have been integrated across all article pages, distributing valuable and relevant sponsored content for brands that engages with InvestmentNews’s premium financial advisor audience. InvestmentNews’s  mission is to provide the financial advisory community with the highest […]

    Posted in News

    Dianomi rolls out onto Yahoo! Finance Canada

    By Rupert Hodson | Published October 25, 2016
    yahoo-finance-canada

    Growing on the success in North America, dianomi’s roll out onto Yahoo! Finance Canada expands its clients capability to reach  an affluent, financially engaged Canadian audience, all on a cost per click. “With dianomi already serving over 100m  financial content ads a month to Canadian IPs, we see this as a natural extension to our North Amercian […]

    Posted in News

    Dianomi partners with Entrepreneur.com

    By Rupert Hodson | Published September 5, 2016
    entrepreneur.com logo

    Dianomi sponsored financial content units now live on Entrepreneur.com. Dianomi continues to build on their network of premium business and financial publishers, launching their financial content recommendation units on Entrepreneur.com – reaching the spectrum of entrepreneurs at every point of business. No matter what the path, the entrepreneurial journey always begins with a mindset. Entrepreneur delivers […]

    Posted in News

    Dianomi launches on Yahoo! Finance and Reuters sites for both Germany and Italy.

    By Rupert Hodson | Published August 3, 2016
    deutsch

    Dianomi continues with its global expansion through launching local language, Sponsored Financial Content units on Yahoo! Finanza (Italy), Yahoo! Finanzen (Germany), Reuters Deutschland and Reuters Italia. For further information on how to reach a financially engaged audience in both Germany and Italy, please contact us.

    Posted in News