dianomi™ News

The latest company news, events and content marketing information from dianomi™

    How to kill your brand with Content Marketing

    By Julian Barkes | Published February 12, 2016

    Content marketing is being hailed as the holy grail of customer acquisition. In a nutshell, Content Marketing is about building trust with your customers by providing them with content that nurtures not only their understanding of your product, but also on some key strategic themes that places you as a “thought leader”. This type of […]

    Posted in News

    Top 10 Tips to Maximise User Engagement

    By dianomi_editor | Published February 12, 2016

    1.When creating content make sure to focus on your audience’s interest or needs and aim to address their problems. 2.Topical content is key to engaging users. 3.Make ads more personal and asking questions in the ad text will increase engagement. 4.Images with people are most engaging followed by objects, logos and lastly text or graphs. […]

    Posted in News

    The Rise of the Robots

    By Michael Smith | Published December 23, 2015

    There has been an increase of Robot traffic over the last 12 months and we have been working hard at distinguishing between legitimate and illegitimate traffic. In Financial Services it is imperative to provide value for every single click and we do not want to be wasting our clients’ budgets on artificially generated traffic that […]

    Posted in News

    dianomi takes over all advertising on the ASX website

    By Julian Peterson | Published December 4, 2015

      All advertising on the Australian Securities Exchange (ASX) website is exclusively represented by dianomi. With over 25 million pages per month asx.com.au is one of Australia’s largest financial websites and unique in that it is the original source of share-related information. The ASX monthly audience includes around a million users who are finance and investment interested, […]

    Posted in News

    AIMIA’s Future of Digital Publishing – dianomi’s Julian Peterson to speak

    By Rupert Hodson | Published July 19, 2015

    Julian will be speaking at AIMIA’s “The Future of Digital Publishing” event in Sydney on 13 August alongside speakers from The Guardian, News, Publicis and Bauer.

    Posted in Marketing, News

    Financial Times market data pages now feature dianomi ad units

    By Julian Peterson | Published May 7, 2015

    dianomi’s ad units are now live on ft.com’s market data pages.

    Posted in News

    Kiplinger now features dianomi ad units

    By Julian Peterson | Published April 15, 2015

    dianomi’s ad units are now live on Kiplinger. Kiplinger is a leader in personal finance news and business forecasting.

    Posted in Marketing, News

    CNN Money now features dianomi ad units

    By Julian Peterson | Published April 13, 2015

    dianomi’s ad units are now live on CNN Money. CNN Money is a Top 10 Financial News property with more than 19 million monthly digital multi-platform unique visitors according to comScore*. * comScore Media Metrix Multi-Platform Report. Period: March 2014. Rank based on Financial News/Research category.

    Posted in Marketing, News

    AIMIA’s Future of Digital Advertising – dianomi’s Julian Peterson to speak in Melbourne

    By Rupert Hodson | Published April 5, 2015

    Julian will be speaking at AIMIA’s The Future of Digital Advertising in Melbourne this month. More details on the presentation soon.

    Posted in News

    AIMIA’s Future of Digital Advertising – dianomi’s Julian Peterson to speak in Sydney

    By Rupert Hodson | Published February 18, 2015

    Julian will be speaking at AIMIA’s The Future of Digital Advertising in Sydney this week alongside our friends from Facebook, Google and Twitter. More details on the presentation soon.  

    Posted in Marketing, News