On March 23rd, Dianomi Sr. Partnerships Director, Justin Proctor, participated in a panel during the Gramercy Financial Marketers Forum 2022: Strategic Excellence in Financial Marketing in New York. The event was sponsored by Dianomi and the panel was focused on Financial Media Strategies for Success.
![](https://www.dianomi.com/cms/wp-content/uploads/2022/03/Justin-Gramercy-Forum-1024x721.jpeg)
The panel included Louis Cohen, Director, Digital Marketing & Demand Generation Leader, EY; Elizabeth Coleman-Chen, Exec. Director, Head, Strategic Content Mktg, Alt. & Sustainable Investing, Morgan Stanley Investment Management; Meg Sullivan, Managing Director, Imprint.
After discussing what media strategies the panelists thought would be prominent in the future, Proctor explained the idea that a brand’s overall media strategy is similar to a bell curve. A brand’s role is to find their place on the curve in relation to their customer’s intent and interaction with their brand to create a perfect medium of client interest, media focus and brand differentiation in that space.