Dianomi Extends Senior Team with New Head of Programmatic

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A Proven Engineering and Technical Leader, Martin Hill, joins from Adform to develop and lead Dianomi’s Programmatic Platform

London, New York and Sydney, 12 April 2022, Dianomi (London Stock Exchange: DNM), a leading provider of native digital advertising services to premium clients in the Financial Services and Business sectors, is delighted to announce the appointment of Martin Hill, to the newly created position of Head of Programmatic.

Martin’s appointment coincides with industry changes to Audience Based Advertising such as the phasing out of third-party cookies in Google Chrome and IDFA in Apple iOS, creating the ideal time for him to lead the development of the Company’s programmatic platform which will retain the unique characteristics of Dianomi’s Contextual Media Platform which is not dependent on these identifiers and which has driven the Company’s significant success to date.

Dianomi has built its reputation as a contextual leader serving ads for the premium segment of the Business and Finance sector with a client base that includes 7 of the world’s top 10 largest asset management companies, 7 of the top 10 largest wealth management firms in the US and half of the top 10 largest banks in the US.

With 20+ years of experience, most recently as Vice President of Solutions Consulting with Adform, Martin is a well-known industry specialist. He has significant strategic management experience and proven ability to plan, build and implement robust and scalable technical platforms.  He has led countless projects with the likes of Rubicon Project, IPONWEB, CJ Affiliate and Conversant.

“Following our successful stock market listing last year, we have been investing in tier one talent and Martin certainly falls into that category,” says CEO Ru Hodson. “The stars are aligning for our business –  with the industry looking for solutions in a post cookie environment, our contextual approach is ideally placed to expand and with Martin we intend to significantly extend our programmatic footprint whilst keeping our USP.”

Commenting on his appointment, Martin Hill, said, “I believe this a truly interesting time to join Dianomi. Our industry is having to adapt to a new order alongside the death of the cookie. So with 20+ years of delivering contextual solutions combined with truly strong relationships with leading financial brands and publishers, I think there is a natural window for Dianomi to grow in the programmatic space.”