John Hancock and Dianomi Discuss Customer Engagement and Loyalty in the Insurance Industry

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Brand Innovators Customer Engagement Summit – John Hancock & Dianomi Fireside Chat

On February 1, 2022, Kate Ardini, CMO, John Hancock spoke with President of Dianomi USA, Rachel Tuffney, about the importance of customer engagement and how when done correctly, it will drive customer loyalty in the long run.

Kate focused on John Hancock’s mission and how customer-centric they have become. She also discussed the importance of technology and humanizing data insights to adapt to the constant changes that take place in the Insurance industry.

Click the image below to watch the full livecast and learn about how John Hancock is engaging with their customers and learning to create partnerships with technology companies to further drive consumer interests and build brand loyalty.