Brand Innovators 2022 Kickoff Summit – T. Rowe Price & Dianomi Fireside Chat

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On January 13, 2022, President of Dianomi USA, Rachel Tuffney, spoke with Richard Frank, VP, Global Brand Management, T. Rowe Price about how T. Rowe Price is thinking ahead for 2022 and connecting with their audience in a more authentic way.

Frank focused on the importance of flexibility and evolution when it comes to marketing, branding, and communications, especially in a post-pandemic world. He emphasized that companies need to think about how to engage with their audiences in a more human way and make them a part of the everyday conversation.

Click the image below to watch the full livecast and learn about how T. Rowe Price is listening to their consumers and learning to weave their offerings into a conversation.