An old adage in business is that to keep a customer or client happy you need to give them what they want. While this sounds simple, in reality there’s so often a disconnect between what businesses think customers want and what they’re actually looking for. When it comes to the content global asset managers are producing, this certainly appears to be the case.
HOW ASSET MANAGERS ARE UNDERDELIVERING ON SOME OF THE MOST SOUGHT AFTER TOPICS FOR INVESTORS