Originally Posted on LondonStockExchange.com on May 24, 2021
London Stock Exchange today welcomes Dianomi, a leading provider of native digital advertising services to premium clients in the Financial Services and Business sectors, following its successful IPO on AIM at a market capitalisation of £82 million.
The Company successfully raised £37 million through a placing of both existing shares and new shares. The £5 million raised by the issue of new shares will be used to expedite the Group’s organic growth and to expand the Group’s sales and marketing capabilities in North America and EMEA. The Company will trade under the ticker “DNM”.
Dianomi was established in 2003 and operates from its offices in London, New York and Sydney. The Company provides over 400 advertisers, including blue chip names such as Aberdeen Standard Investments, Invesco and Baillie Gifford, with access to an international audience of 438 million devices per month through its partnerships with over 300 premium publishers of business and finance content, including blue chip names such as Reuters, Bloomberg and WSJ.
Adverts served are contextually relevant to the content of the webpages on which they appear and mirror the style of the page, which enhances reader engagement. Spending by the Financial Services industry on digital advertising in the US alone has grown from $10.85 billion in 2017 to $19.62 billion in 2020 and is expected to reach $23.56 billion in 2021 (source: eMarketer).
Rupert Hodson, CEO of Dianomi said: “The response from investors to our IPO has been very gratifying. Joining AIM is an integral part of our strategy to significantly expand our business. Digital advertising is a rapidly expanding market as people shift to doing more online and our objective is to benefit from this trend and grow our market share.
“Our IPO was a team effort and I would like to thank all of our people and advisers, who have been instrumental in getting us to where we are today. I would also like to take this opportunity to welcome our new shareholders to the register. We very much look forward to life as a public company and to seeing our business continue its growth journey.”
Advisers to the IPO include:
– Panmure Gordon, NOMAD, sole bookrunner and sole broker
– K&L Gates LLP, Company legal counsel
– Fieldfisher LLP, Broker legal counsel
– RSM Corporate Finance LLP, Reporting accountant
– Novella Communications, Financial Public Relations Adviser