On September 20, 2021, Caitlin Francke, Head of Enterprise Media for TIAA spoke with Rachel Tuffney, EVP of Dianomi USA about the past, present, and future for TIAA media spend and building brand awareness the right way.
Francke focused on how in order for companies to grow and prosper, they need to not only think about themselves, but their audiences. Companies need to think about how to give back to their consumers and add value to their lives.
Click the image below to watch the full livecast and learn about how TIAA’s media buying strategy is ever-evolving.
