dianomi now serve 1 billion ads per month, up from 700m in June 2013, through our financial commentaries units and Smart Links.
Category: Technology
Recent Articles
A client who is running an always-on CPC – Cost Per Click campaign for SMSF through dianomi paid us a compliment this month:
“dianomi’s “always-on” CPC campaign is getting the best cost per acquisition of any form of digital advertising at the moment. Aside from conversions, dianomi users look at 70% more pages, spend twice as long on the site and have a bounce rate 25% lower than search.”
Cost Per Click campaigns through dianomi allow our advertisers to reach a premium audience on financial websites with contextually relevant ads and pay on a cost per click basis.
Please contact us if you’re interested in a CPC campaign. Read a similar quote from an ETF client.
Read more about context, click bait and viewability.
Recent Articles
dianomi™ is dedicated to helping people discover valuable financial content, be it a guide or report, an article or a video, that educates them into making better informed financial decisions. HSBC and Aberdeen Asset Management have recently run content campaigns through dianomi.
Through dianomi™s Financial Commentary Widget we recommend your content across premium financial publisher sites, exposing it to highly engaged saving and investing audiences and driving in-market investors through to your website, all on a cost per click basis.
Through our contextual Smartlink™ ad units we serve over 800 million content ads globally per month reaching 12 million unique consumers.
Links to your content appear as recommendations on over 200 of the web’s largest financial publishers including sites such as Bloomberg, Reuters, London Stock Exchange, Morningstar, the FT, Guardian, Yahoo Finance, Aol and more.
Publishers: to find out how dianomi™ can help you add a new revenue stream to your site, please contact us.
Read more about context, click bait and ROI.
Recent Articles
According to the Interactive Advertising Bureau one in five web users is now using “do not track” settings on their browsers. They expect this to rise to 50% over the next few years.
Mediacom said today “Over the last 12 months all major web browsers have implemented some form of ‘Do not track’ setting. The setting requests that websites do not use behavioural targeting for that specific user on that browser (although it is still up to the publisher to decided whether to honour that request). Numbers from the IAB are showing that already around 20% of users are enabling Do not track in their browsers, and they are expecting this to rise to 50% in the next few years.”
If advertisers cannot target a specific user then the context and relevance of an ad becomes key. For example, ad units showing financial advertising next to financial content.
dianomi run campaigns on a cost per lead or cost per click basis.
Recent Articles
Dianomi is rolling out their first content discovery campaign for HSBC Global Connections through Mindshare Worldwide. The content is targeting C-suite executives and focuses on articles and videos aimed at helping businesses to grow internationally.
Delivered through dianomi’s custom integrated SmartLink™ ad units, the CPC campaign will be run across dianomi’s premium publisher network that includes Bloomberg, Reuters, Businessweek and The FT.
The activity is geo-targeted in over 20 countries.
Recent Articles
dianomi now serves over 700m finance related ads per month following the roll out of financial commentary units on Reuters’ article pages.
The new content unit offers dianomi’s financial advertiser client base the ability to present their own financial content globally to engaged users on Reuters.com.
19 August 2013 – Update: dianomi now serve 1 billion impressions per month
Recent Articles
12 tips to cut wastage and make your marketing budgets work harder
As presented ad ad:tech London 2012 by Cabell de Marcellus, Co-Founder, Chief Technology Officer and Gareth Davies, Chief of Design
Why Lead Generation?
It gives advertisers what they want:
Prospects that convert into customers
ROI, that is easy and straightforward to calculate
Transparency – how and where the data is collected
Excellent customer feedback
When Lead Generation goes wrong
Wrong demographic
No means to purchase
No intent to purchase (incentive based offers)
Spammed to lists
1000s of low quality leads that will never convert
Re-sell them again and again to a series of call centres
= Lead Generation Nightmare
Best Practices – the basics
Ensure prospects actively consent to be contacted
Clearly communicate how the user will be contacted – email, phone etc.
Allow opted-in users to unsubscribe from further marketing
Approve data capture forms and creative before going live
Lead generation tip 1 – Target audience using demographic data
Exedra™ is fully integrated with Experian down to the household level
Users are demographically profiled in real time
30% of the prospects generated by the Exedra™ platform come from the UK’s 10% most affluent
Lead generation tip 2 – Contextual marketing is key
Capturing lead data in a relevant environment will generate high quality engaged prospects
Investing in Facebook report promoted alongside Facebook IPO article:
Engaged prospects
Quality leads
Lead generation tip 3 – When using email marketing, deliverability is key
You’ll be wasting your time if the email never reaches user’s inboxes.
List hygiene:
Manage unsubscribes
Handling bounces
Stopping emails to inactive users
Monitor complaints via ISP feedback loops (Yahoo!)
Digitally signing emails
Whitelisting certification
Sending consistent volumes
Sending emails at the same time of day as original request
In just 6 months we increased our email deliverability from 57.2% to 99.7%
Lead generation tip 4 – Don’t dupe your prospects
Make sure the prospect knows what they’re signing up for.
Include tick boxes for prospect to actively consent
Lead volume will DECREASE but quality & prospect engagement will INCREASE Users do not feel ‘tricked’
Advertisers do not waste time speaking to people who are not happy to be contacted
Lead generation tip 5 – Use CSS media queries to display responsive promotions on mobiles & tablets
>10% of traffic is mobile
Lead generation tip 6 – Use CSS media queries to display responsive emails on mobile devices
Lead generation tip 7 – Optimise your form
Use the following:
3D Hero shots
Benefits
Awards
Testimonials
Open brochure image
Lead generation tip 8 – Optimise your form – don’t ask unnecessary questions
Required fields:
Name
Address
Email
Phone
Form 2 extra questions:
How often do you trade?
Which best describes your in- vestable assets?
How would you characterise your trading experience
The extra questions in Form #2 decreased the submit rate by 48%
Lead generation tip 9 – Qualify prospects – even if volumes reduce
Would you rather 1000s of low quality leads, or fewer that will actually convert?
Including a consent tick box prevents users from being surprised if they are contacted.
Lead generation tip 10 – Validating your leads is key
Data validation
Validation combines 30+ data cleansing and enhancement checks including:
Name check
Address check
Telephone – real-time network query