What's the point of creating great content if no one knows about it?

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Financial Content Discovery Network from dianomi

“We’ve been saying it for years now: What’s the point of creating great content if no one knows about it? If you aren’t going to promote it, your audiences will very likely never discover it – and you will have wasted the resources to create it.” – Content Marketing Institute.
Content discovery
Financial Content (in the right place)– whether in the form of words, graphics, images or videos – is emerging as a critical driver of both revenue and reputation as financial brands aim to position themselves as thought leaders.
Request more information on dianomi’s Financial Content Discovery Network or download content discovery PDF. Recent content marketing campaigns for HSBC and Aberdeen Asset Management.
Read more about contextclick bait and ROI.