By all accounts self-managed superannuation in Australia continues to grow, attracting investors with much smaller funds than was originally envisaged. Dianomi runs a number of campaigns for self managed super – one SMSF client recently said that our Cost Per Click campaign was delivering the best ROI of all their advertising. The opportunity is clearly huge.
The latest estimates from the ATO are astounding:
ATO estimates March 2013:
· $500Bn estimated value of assets held in SMSF = approx. 1/3 of the industry and growing by approx. 70,000 new members pa of with assets split:
· 38% 188Bn as ASX PRODUCTS (shares, LICs, ETFs, A-REITs etc.)
· 27% 138Bn as CASH
· 15% 73Bn as REAL PROPERTY, however:
§ 11% is COMMERCIAL (probably business premises of trustees working together or direct investments)
§ 4% is RESIDENTIAL
· 10% 51Bn as UNLISTED
The research around why so little in unlisted relates to a number of factors:
· Perceived difficulty to access unlisted funds – particularly for a direct investor using paper base PDS and applications and identification
· Preference to hold/access assets directly – not via a nominee structure
· Manager cost – investors look at MERs rather than total returns after fees
· Total cost – investors do not factor in ‘invoiced costs’ for strategic and structural ‘advice’
One area that is growing around SMSFs is the provision of administration services, where a fund can receive;
· ‘real-time’ – end of day fund valuations electronically to smart phone/tablet
· Compliance – around adherence to investment strategy, contributions caps and record of transactions (buy/sells) and
· Annual tax return
For around $2,000pa, which for the average fund value of $1Mn represents a cost ratio of 0.20%.
Read more about context, click bait and ROI.
Category: News
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According to a report in AdWeek, the finance industry is leading the way in content marketing. They also report that a 2012 survey by IMN that 78% of marketers say content marketing is a priority.
“Finance journalism has always been heavily dependent on industry experts, many of whom work inside financial institutions. So why shouldn’t those brands put their own experts to work on their own content campaigns? Increasingly they are doing just that.” said AdWeek.
Read more about context, click bait and ROI.
Recent Articles
CHIEF EXECUTIVE OFFICER
Skyword, the Boston-based content platform, has released a SkyScape infographic of the content marketing ecosystem – including dianomi as one of the world’s leading content discovery networks.
Read more about context, click bait and ROI.
Recent Articles
According to Forbes’ article Top 10 Biggest Banks In America our clients Bank of America, Citi, Chase (JPMorgan), HSBC and Wells Fargo are all in the top ten, which means that five of the top ten US banks now advertise with dianomi.
Read more about context, click bait and ROI.
Recent Articles
dianomi’s Sales & Marketing Director for APAC, Julian Peterson, will be speaking at ad:tech London – the event for digital marketing – this week.
Julian will be in a panel discussion “Turning data into dollars” with representatives from AddThis, WPP Xaxis, Social Metrix and Sandhutch.
The panel will take place on Thursday at noon and will discuss “Technology enables companies to collect vast amounts of rich data but how do you extract value from it? This panel session will examine how leading publishers, solution providers and audience buyers are monetising data insights with increasingly sophisticated advertising inventory and technology.”
Read more about context, click bait and ROI.
Recent Articles
CHIEF EXECUTIVE OFFICER
The Press Association (PA), UK’s leading multimedia news agency and content provider, has formed a strategic distribution partnership with dianomi™, a global leader in financial content marketing, to offer clients a complete content marketing solution.
The alliance will enable PA’s financial client base to distribute links to its content in the form of sponsored financial commentaries. These sponsored commentary links (Smartlinks™) will appear alongside contextually relevant news stories across dianomi’s network of premium financial publishers that includes FT.com, Reuters, Bloomberg, the London Stock Exchange and more.
In addition, dianomi™ will be recommending PA to its own financial customer base as the preferred partner for quality content creation services.
Emily Shelley, PA’s Head of Content For Marketing, said: “This partnership will allow PA to add increased value to the content marketing services we already provide to our financial clients, while opening opportunities for new business.
“PA is already creating effective marketing content for some of the biggest B2B and B2C brands in the world, but by working closely with dianomi™, we can now guarantee a highly targeted audience for our material.”
Rupert Hodson, Co-founder and Sales and Marketing Director of dianomi™, said: “We are delighted to be working with PA in this exciting distribution capacity.
“This is a natural partnership, where premium content creation and premium content discovery go hand-in-hand. The key to the relationship is that we both have the same end goal for the clients – that of driving and engaging users through to the high quality content that sits on their site. We are looking forward to working together to maximise the many opportunities in the marketplace.”
dianomi™ promotes links to valuable financial content – such as guides reports, articles and video – alongside relevant publisher articles. Working with over 150 premium financial publishers, its contextual Smartlink™ adverts serve over one billion content promotions globally per month, reaching over 20 million unique consumers.
PA’s Content For Marketing service uses the knowledge and experience of 145 years of content creation to produce trusted and customised solutions for a multitude of global businesses.
Recent Articles
Looking for new clients in Sydney or Melbourne? New York or Chicago? Surrey or Cheshire?
Advertisers can now target their digital campaigns by state in Australia and the US or by county in the UK. dianomi’s IP targeting is based on market leading technology and guarantees accurate and reliable targeting of users in the targeted location.
Recent Articles
dianomi’s Rupert Hodson is to appear at The Financial Services Forum‘s event “Is Product Advertising Dying?” to be chaired by Schroders and along side other panel members from The Gate, Ptarmigan and Blackrock.
The panel will discuss:
Is product advertising dying replaced by brand and content marketing?
What are the key challenges and opportunities involved with branding and content marketing?
Asset management communications are drifting towards a commoditised language. Why is the sectors content so dull and how can it be refreshed in order to engage with the future younger audiences as well as the existing one?
How to differentiate in the minds of the consumer in the face of changing distribution patterns?
Recent Articles
dianomi now serve 1 billion ads per month, up from 700m in June 2013, through our financial commentaries units and Smart Links.
Recent Articles
dianomi’s MarketViews Guide to Income Investing campaign for Aberdeen Asset Management has been shortlisted in two categories in The Financial Services Forum’s Awards for Marketing Effectiveness.
The campaign is nominated in both the Direct Marketing and Sponsorship categories. Winners will be announced at The Financial Services Forum Annual Members’ Dinner on 21 November.
Direct Marketing
Aberdeen Asset Management: MarketViews Guide to Income Investing
First Direct: Think More Creatively About Money
Just Retirement : Dig Deeper
Barclaycard: Acquisition DM Strategy
Sponsorship
Aberdeen Asset Management: MarketViews Guide to Income Investing
RBS Corporate and Institutional Banking: Supporting the UK Knowledge Economy and Driving Economic Growth
BNY Mellon: Which Blue Are You?
Lloyds Banking Group: Lloyds TSB and London 2012 – The Making of a Successful Partnership
