dianomi’s high performing Re-Engagement unit has launched on Investors Chronicle and can be seen on all article pages.
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Category: News
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dianomi’s high-performing Engagement unit has been rolled out across Reuters’ UK and India sites following success on the global .com site.
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dianomi now serve 1.5 billion ads per month, up from 1 billion in August 2013 (50% growth in 5 months) and 700m in June 2013, through our financial commentaries units, Re-engagement units and Smart Links.
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dianomi’s Re-engagement unit has been implemented across a number of sites including Reuters.
The Re-engagement unit consists of two elements:
1) Increase traffic: recommended articles from the host site – these are recommended according to current user behaviour.
2) Increase revenue: sponsored content, guides and commentaries from dianomi advertisers – contextually matched to the content of the page being viewed.
Page views per user and average session duration are both good indicators of the engagement level of a site’s users. The Re-engagement unit helps to increase both of these metrics whilst earning extra revenue and increasing the eCPM of the site’s business, finance and money pages.
Users are accustomed to seeing recommendations for other content at the end of articles but in many cases they are presented with apparently random or irrelevant content. dianomi will only present finance and money related content and commentaries from financial services advertisers.
dianomi’s Re-engagement unit also works to produce the highest possible eCPM for the host publisher – who can specify the design of the unit and control over which advertisers are presented.
The unit can be implemented via an iframe rather than JavaScript.
Live examples can be seen on article pages on publishers such as ASX – Australian Securities Exchange, London South East, Trustnet, Investors Chronicle and Reuters.
Contact us to discuss increasing your engagement and eCPM.
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UBS has chosen dianomi’s financial services advertising platform for a global campaign around it’s new product Neo.
Pioneer Investments is using dianomi for a global campaign around Navigate with Knowledge.
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By all accounts self-managed superannuation in Australia continues to grow, attracting investors with much smaller funds than was originally envisaged. Dianomi runs a number of campaigns for self managed super – one SMSF client recently said that our Cost Per Click campaign was delivering the best ROI of all their advertising. The opportunity is clearly huge.
The latest estimates from the ATO are astounding:
ATO estimates March 2013:
· $500Bn estimated value of assets held in SMSF = approx. 1/3 of the industry and growing by approx. 70,000 new members pa of with assets split:
· 38% 188Bn as ASX PRODUCTS (shares, LICs, ETFs, A-REITs etc.)
· 27% 138Bn as CASH
· 15% 73Bn as REAL PROPERTY, however:
§ 11% is COMMERCIAL (probably business premises of trustees working together or direct investments)
§ 4% is RESIDENTIAL
· 10% 51Bn as UNLISTED
The research around why so little in unlisted relates to a number of factors:
· Perceived difficulty to access unlisted funds – particularly for a direct investor using paper base PDS and applications and identification
· Preference to hold/access assets directly – not via a nominee structure
· Manager cost – investors look at MERs rather than total returns after fees
· Total cost – investors do not factor in ‘invoiced costs’ for strategic and structural ‘advice’
One area that is growing around SMSFs is the provision of administration services, where a fund can receive;
· ‘real-time’ – end of day fund valuations electronically to smart phone/tablet
· Compliance – around adherence to investment strategy, contributions caps and record of transactions (buy/sells) and
· Annual tax return
For around $2,000pa, which for the average fund value of $1Mn represents a cost ratio of 0.20%.
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According to a report in AdWeek, the finance industry is leading the way in content marketing. They also report that a 2012 survey by IMN that 78% of marketers say content marketing is a priority.
“Finance journalism has always been heavily dependent on industry experts, many of whom work inside financial institutions. So why shouldn’t those brands put their own experts to work on their own content campaigns? Increasingly they are doing just that.” said AdWeek.
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CHIEF EXECUTIVE OFFICER
Skyword, the Boston-based content platform, has released a SkyScape infographic of the content marketing ecosystem – including dianomi as one of the world’s leading content discovery networks.
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According to Forbes’ article Top 10 Biggest Banks In America our clients Bank of America, Citi, Chase (JPMorgan), HSBC and Wells Fargo are all in the top ten, which means that five of the top ten US banks now advertise with dianomi.
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dianomi’s Sales & Marketing Director for APAC, Julian Peterson, will be speaking at ad:tech London – the event for digital marketing – this week.
Julian will be in a panel discussion “Turning data into dollars” with representatives from AddThis, WPP Xaxis, Social Metrix and Sandhutch.
The panel will take place on Thursday at noon and will discuss “Technology enables companies to collect vast amounts of rich data but how do you extract value from it? This panel session will examine how leading publishers, solution providers and audience buyers are monetising data insights with increasingly sophisticated advertising inventory and technology.”
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