According to a report in AdWeek, the finance industry is leading the way in content marketing. They also report that a 2012 survey by IMN that 78% of marketers say content marketing is a priority.
“Finance journalism has always been heavily dependent on industry experts, many of whom work inside financial institutions. So why shouldn’t those brands put their own experts to work on their own content campaigns? Increasingly they are doing just that.” said AdWeek.
Read more about context, click bait and ROI.