Julian will be speaking at AIMIA’s event in Melbourne this week: The Future of Digital Publishing presenting on: 2015 – Making a profit, keeping your users and their trust: Ten things you’ll do in 2015 to better monetise your site whilst keeping your users delighted and not betraying their trust.
And here’s Julian “in action”:
Category: News
CHIEF EXECUTIVE OFFICER
Recent Articles
Julian will be a juror for this year’s BEfest – The Festival of Content Marketing & Branded Entertainment. The shortlist has been revealed and the winners will be announced on 9 October.
Read more about promoting your content on the ASX website and why you need to distribute your content, not just publish it.
Recent Articles
dianomi’s advertising units are live across the desktop ASX website yielding over 20 million pages per month of high quality, finance and business interested users.
dianomi’s Re-Engagement unit appears on article pages:
dianomi’s SmartLinks ad unit appears across the rest of the site showing both product and content ads:
dianomi’s custom mFund unit is featured across the mFund section of the ASX site:
ASX is one of Australia’s largest quality finance-related websites – a perfect fit for dianomi’s clients who include virtually every single household name financial services business in the world.
We now run our clients’ campaigns across stock exchange websites in three continents and we’re really looking forward to working with ASX.
ASX Audience
3 times more likely to earn over $130,000
53% more investments that the average Australian – $457,000 average value of investments
49% more likely to be buying an investment property
50% more likely to own an SMSF
54% have a degree
The Sharemarket Game
Registration for the very popular Sharemarket Game starts on the ASX on 5 February. This presents an ideal opportunity for advertisers to reach users who are new to share trading and are looking for education and information.
From 21 December 2015 display advertising on ASX will be exclusively represented by dianomi.
To advertise on ASX please contact us.
Read more about who advertises with dianomi, context, clickbait and viewability.
Recent Articles
dianomi, Trustnet and Schroders’ research has been featured in the FT Adviser article “Big take up in investment trusts”
“Research by FE Trustnet, Schroders and content distributor Dianomi has shown an appetite for investment trusts within Isas – with two-thirds of investors putting the same amount or more than last year into investment trusts during the latest Isa season.”
Read more about context, click bait and ROI.
Recent Articles
dianomi, Trustnet and Schroders’ survey has revealed the three fund issues that investors and advisers disagree on.
See the full article on Trustnet.
Read more about context, click bait and ROI.
Recent Articles
A big issue in digital display advertising at the moment is “viewability” – does a human being actually see most digital advertisements?
In many cases the ad is shown ‘below the fold’ in a position on the page that the user does not scroll down to or see on the screen at any time – usually these ads are counted as having been shown and are paid for by the display advertiser. In the worst cases, the ad is shown on a website to bots and not by any users at all – something I wrote about in ‘All digital advertising is performance advertising‘ when it was revealed by The Financial Times that in a recent campaign Mercedes online ads were viewed more by fraudster robots than actual humans. ComScore recently reported that only 54% of ads were actually viewable – premium publishers have higher scores whereas networks and exchanges have even less impressive statistics.
The IAB (Interactive Advertising Bureau) in the US recently confirmed its definition of a viewable ad impression: “a minimum of 50 percent of pixels in view for a minimum of 1 second” and this definition is likely to be, but has not yet been, adopted around the world. It is at least a benchmark but it’s not great news to advertisers paying on a CPM basis that their ad may only have been half seen by a user for a second to count as viewed – does that really mean the user saw it in the context of an entire page?
Some large agencies I’ve spoken to are starting to measure viewability on all CPM campaigns soon and start buying on this basis from early 2015.
21 November 2014 – update – An article from MediaPost this week states that viewability is getting worse, not better: “Data from the third quarter of 2014 finds little more than a third (36.7%) of all display ads purchased on networks and ad exchanges were deemed “viewable” per the Media Rating Council (MRC) standard of 50% of the ad being in-view for at least one second. That’s down from the 45.3% rate posted in the second quarter, which was down from the 51.3% rate posted in the first quarter.”
It’s not hard to see why around 66% of all digital advertising is now based on performance metrics.
Read more about context, click bait and ROI.
Recent Articles
A distinction between display and performance digital advertising remains in many people’s minds but I’ve come to believe that there’s no such thing as digital display advertising – not in the same way that there is in print, outdoor etc: all digital advertising is performance advertising. It can be tracked like no other medium, required actions can be quantified most of the time and performance of one medium, platform or publisher can be measured against another.
Just showing the ad is not enough, particularly when you consider that according to accepted standards a “viewable” impression is “a minimum of 50 percent of pixels in view for a minimum of 1 second” – even then there’s a good chance the user didn’t see it and in most cases these standards are not being imposed: The Financial Times reported this week that in a recent campaign Mercedes online ads were viewed more by fraudster robots than actual humans and Business Insider recently reported that fewer than half of all U.S. video ad impressions were viewable in 2013.
‘Display’ advertising campaigns run by agencies now drop a post-impression cookie from almost every banner served – this allows them to measure how many users going to their client’s site were exposed to the banners. So it’s actually performance based – attribution is key to these display campaigns.
66% of all digital advertising by spend is already what is today called “performance”. If not now, then over time, digital will come to be viewed as a performance marketing medium only.
Read more about context, click bait and ROI.
Recent Articles
CMO reported a new survey last week that found:
93 per cent of organisations will either maintain or increase resources allocated to content marketing in the next financial year.
Only 18 per cent of Australian organisations have someone with ‘content’ or ‘content marketing’ in their title even as 93 per cent look to invest in content marketing next year.
One-quarter of respondents are relying on a content agency to fuel content marketing activities, and 60 per cent are using in-house resources.
The type of content gaining the most investment is video (48 per cent), followed by case studies (40 per cent), infographics (28 per cent) and whitepapers (26 per cent). Over the next year, blogging came up trumps as the most popular tactic for further investment (44 per cent), followed by video (36 per cent) and thought leadership (35 per cent).
The most popular metrics for measuring the return on investment on content marketing is website traffic (63 per cent), followed by conversion metrics such as leads (54 per cent), sales (41 per cent), social shares (40 per cent) and comments (41 per cent).
Read more about context, click bait and ROI.
Recent Articles
“Programmatic has forced a separation of editorial and ad space, and we’ve lost context as a result” says John Battelle in Digiday today.
Battelle continues “When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if they’re on a business site, they are there in the context of being a businessperson. If they are watching a home improvement video, they’re in the context of being a homeowner.”
“Programmatic has forced a separation of editorial and ad space, and we’ve lost context as a result. It’s time to get it back – it’ll be good for quality publishers, good for brand marketers, and great for our industry.”
Read more about click bait and ROI.
Recent Articles
Luma Partners have included dianomi alongside Google and six others as the eight most important platforms for content recommendation.
Read more about context, click bait and ROI.