Category: Content Marketing

Aberdeen Asset Management chooses dianomi’s content marketing platform as a key digital distribution channel for the roll out of their first-ever global brand advertising campaign in 30 years. The content marketing activity focuses on promoting content from Aberdeen’s Simply Aberdeen microsite.
Asset management to the side, the site explores and celebrates some other things in life – including people, design and ideas – that Aberdeen feel embody their ‘simple’ philosophy and attitude. The individuals articles and videos within the site are being promoted across dianomi’s network of premium financial publishers and geo-targeted to over 20 countries.
We very much recommend you take a quick look. There are short articles on everything from the objects and innovations shaping our world, to the people and ideas that are bringing simplicity to life. Did you know that Ernest Hemingway once wrote a story in six words and reportedly called it his best work.
This campaign was nominated for a marketing effectiveness award.
Read more about who advertises with dianomi, context, clickbait and viewability.

For some time publishers and advertisers alike have been running Cost Per Click (CPC) campaigns in search engine results – the idea being that users who are searching for relevant content will be open to buying a product related to that search.
But what about users who are already engaged in relevant content? Why should a user return to a search engine to read other sources on the same subject?
A recent and growing trend in digital and content marketing has been to run content based CPC campaigns on publisher websites linking directly to other relevant content – even on other publishers. If the user is already engaged in that subject then they’ll want to find more relevant content. From an advertiser perspective, these new campaigns differ to traditional CPC campaigns in that engaging content is promoted instead of a brand or product.
The key is to ensure that the additional content offered is relevant to the user and presented in an appropriate and attractive context – not next to gossip or cat stories.
dianomi’s financial commentaries allow astute marketers to present their own content to high quality and relevant users on our network of financial services websites:
1) Audience – our units only appear on premium financial services and business websites such as The Guardian, Morning Star, Reuters, The Financial Times, The London Stock Exchange and many others.
2) Context – our units only include approved finance related content.
3) Engagement – our units show the most contextually relevant campaign to the user according to what they are already reading.
4) Fixed price – we charge a fixed price Cost Per Click – there is absolute certainty with our pricing.