A client who is running an always-on CPC – Cost Per Click campaign for SMSF through dianomi paid us a compliment this month:
“dianomi’s “always-on” CPC campaign is getting the best cost per acquisition of any form of digital advertising at the moment. Aside from conversions, dianomi users look at 70% more pages, spend twice as long on the site and have a bounce rate 25% lower than search.”
Cost Per Click campaigns through dianomi allow our advertisers to reach a premium audience on financial websites with contextually relevant ads and pay on a cost per click basis.
Please contact us if you’re interested in a CPC campaign. Read a similar quote from an ETF client.
Read more about context, click bait and viewability.
Category: News
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dianomi’s Julian Peterson is on the advisory panel of Sydney’s Festival of branded content and entertainment.
The Festival of Branded Content and Entertainment celebrates branded entertainment and brand funded content in all its creative breadth and ingenuity. The ambition is to recognise the importance of branded content and entertainment in connecting brands directly with customers.
dianomi use branded content in our financial commentary widgets which aid content discovery by brands such as HSBC and Aberdeen Asset Management.
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dianomi™ is dedicated to helping people discover valuable financial content, be it a guide or report, an article or a video, that educates them into making better informed financial decisions. HSBC and Aberdeen Asset Management have recently run content campaigns through dianomi.
Through dianomi™s Financial Commentary Widget we recommend your content across premium financial publisher sites, exposing it to highly engaged saving and investing audiences and driving in-market investors through to your website, all on a cost per click basis.
Through our contextual Smartlink™ ad units we serve over 800 million content ads globally per month reaching 12 million unique consumers.
Links to your content appear as recommendations on over 200 of the web’s largest financial publishers including sites such as Bloomberg, Reuters, London Stock Exchange, Morningstar, the FT, Guardian, Yahoo Finance, Aol and more.
Publishers: to find out how dianomi™ can help you add a new revenue stream to your site, please contact us.
Read more about context, click bait and ROI.
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Dianomi’s MarketViews survey was featured in The Financial Times on Friday – The hidden costs of investing.
“A Dianomi MarketViews survey conducted for the FT in January 2012 found that eight out of 10 private investors believed charges on managed funds were not being clearly disclosed to them – even though more than half said they considered “transparent fees” and “low dealing costs” to be the most important factor when buying funds.
The same survey, conducted last week for the FT by Dianomi MarketViews found investors were less disillusioned – this time six out of 10 believed charges were not clearly disclosed.”
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According to the Interactive Advertising Bureau one in five web users is now using “do not track” settings on their browsers. They expect this to rise to 50% over the next few years.
Mediacom said today “Over the last 12 months all major web browsers have implemented some form of ‘Do not track’ setting. The setting requests that websites do not use behavioural targeting for that specific user on that browser (although it is still up to the publisher to decided whether to honour that request). Numbers from the IAB are showing that already around 20% of users are enabling Do not track in their browsers, and they are expecting this to rise to 50% in the next few years.”
If advertisers cannot target a specific user then the context and relevance of an ad becomes key. For example, ad units showing financial advertising next to financial content.
dianomi run campaigns on a cost per lead or cost per click basis.
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Two of the top three most visited newspaper websites in the world partner with dianomi.
Back in February 2012 we reported that two of the top five most visited newspaper websites in the world partnered with dianomi – but the The Mail Online and The Guardian have seen such huge increases in traffic since then that they are now first and third in the rankings – with The Guardian now snapping at the heels of The New York Times.
Paid Content reported last week that The Guardian’s US traffic has climbed 40% since a year earlier and for the first time surpassed it’s UK site for a day. The New York Times remains at number two with 46.2 million monthly unique users and The Guardian has now reached 40.9 million.
Read more about context, click bait and ROI.
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Dianomi is rolling out their first content discovery campaign for HSBC Global Connections through Mindshare Worldwide. The content is targeting C-suite executives and focuses on articles and videos aimed at helping businesses to grow internationally.
Delivered through dianomi’s custom integrated SmartLink™ ad units, the CPC campaign will be run across dianomi’s premium publisher network that includes Bloomberg, Reuters, Businessweek and The FT.
The activity is geo-targeted in over 20 countries.
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dianomi now serves over 700m finance related ads per month following the roll out of financial commentary units on Reuters’ article pages.
The new content unit offers dianomi’s financial advertiser client base the ability to present their own financial content globally to engaged users on Reuters.com.
19 August 2013 – Update: dianomi now serve 1 billion impressions per month
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Aberdeen Asset Management chooses dianomi’s content marketing platform as a key digital distribution channel for the roll out of their first-ever global brand advertising campaign in 30 years. The content marketing activity focuses on promoting content from Aberdeen’s Simply Aberdeen microsite.
Asset management to the side, the site explores and celebrates some other things in life – including people, design and ideas – that Aberdeen feel embody their ‘simple’ philosophy and attitude. The individuals articles and videos within the site are being promoted across dianomi’s network of premium financial publishers and geo-targeted to over 20 countries.
We very much recommend you take a quick look. There are short articles on everything from the objects and innovations shaping our world, to the people and ideas that are bringing simplicity to life. Did you know that Ernest Hemingway once wrote a story in six words and reportedly called it his best work.
This campaign was nominated for a marketing effectiveness award.
Read more about who advertises with dianomi, context, clickbait and viewability.
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For some time publishers and advertisers alike have been running Cost Per Click (CPC) campaigns in search engine results – the idea being that users who are searching for relevant content will be open to buying a product related to that search.
But what about users who are already engaged in relevant content? Why should a user return to a search engine to read other sources on the same subject?
A recent and growing trend in digital and content marketing has been to run content based CPC campaigns on publisher websites linking directly to other relevant content – even on other publishers. If the user is already engaged in that subject then they’ll want to find more relevant content. From an advertiser perspective, these new campaigns differ to traditional CPC campaigns in that engaging content is promoted instead of a brand or product.
The key is to ensure that the additional content offered is relevant to the user and presented in an appropriate and attractive context – not next to gossip or cat stories.
dianomi’s financial commentaries allow astute marketers to present their own content to high quality and relevant users on our network of financial services websites:
1) Audience – our units only appear on premium financial services and business websites such as The Guardian, Morning Star, Reuters, The Financial Times, The London Stock Exchange and many others.
2) Context – our units only include approved finance related content.
3) Engagement – our units show the most contextually relevant campaign to the user according to what they are already reading.
4) Fixed price – we charge a fixed price Cost Per Click – there is absolute certainty with our pricing.
