Australia – All eyes are on Rupert Murdoch’s News Ltd who have put one of their Aussie newspapers ‘The Australian‘ behind a paywall this month. Even their arch rivals Fairfax are [secretly] hoping News can make it profitable.
The paywall highlights the difference in strategy between major newspaper publishers News and Fairfax – News have introduced paywalls on mastheads such as The Times in the UK and The Australian in AU whilst Fairfax’s CEO and publisher of digital for their Metro division recently said in an interview that they will be aiming to pursuade 50-60% of readers to sign up in the next 2 years with a better digital experience being provided for free in exchange for personal details.
This week John Allan, COO of The Australian told The FED (video interview) that The Times and The Sunday Times in the UK now had 100,000 digital subscribers but would not be drawn on The Australian’s subscriber numbers yet. I have heard it argued by paywall supporters that ‘casual’ users of newspaper sites who rarely visit and are blocked by paywalls are not of much actual value to publishers or their advertisers (although they do contribute to Unique User figures) but Allan outlined an interesting opening in the paywall for search and social users. It was pointed out to him that if a user tried to read an article and was blocked by the paywall from reading the whole article, the user could copy the heading, switch to Google, search for the heading, click on the inevitable result from The Australian and read the whole article. Allan said that this was a deliberate and permanent policy and News felt that users clicking on a search result or, say, a Facebook share of an article should be able to read the whole article without subscribing – but only a limited number in a day, currently 5.
The cost of a digital subscription is going to be $2.95 per week with free passes available until late January 2012. Many people in newspaper publishing and advertising around the world will be watching the News paywalls closely.
Category: News
Recent Articles
Recent Articles
Our adtech London presentation “Turning data insight into actionable strategy” is available for viewing on Slideshare.
Or you can download the presentation.
By Julian Barkes
Recent Articles
Come and see us at adtech London this week – Wednesday 21 and Thursday 22 September – National Hall Olympia
Visit our stand, number 198, at the free Expo (register here)
Come and hear Julian Barkes and Cabell de Marcellus talk about “How dianomi is turning data insight into actionable strategy” on Wednesday 21 at 1.50pm. Our seminar is free and this is what you’ll hear about “Data lies at the heart of all businesses. However data alone counts for nothing; it’s what you learn from it and how use you it to make informed changes that really matters. What the client needs is an actionable strategy based on critical marketing intelligence to optimise their entire marketing campaign. Find out how dianomi’s Exedra platform provides the insight needed to optimally engage and convert prospects at every stage of the customer journey.”
See you at adtech London.
By Julian Barkes
Recent Articles
dianomi’s Investor Survey is featured in Investors sell Euro and buy gold as Euro crisis fears increase
Published by Millie Dyson, MyIntroducer.com
Download PDF:
Investors sell Euro and buy gold as Euro crisis fears increase
Recent Articles
dianomi’s Investor Survey is featured in Euro crisis overtakes inflation as investors’ top fear
- Story by: Donia O’Loughlin, FTAdviser
- Published Friday , September 02, 2011
UK investors move away from the euro as the euro crisis deepens, opting instead for “defensive options” like gold, silver and the Swiss franc.
Download PDF:
Euro crisis overtakes inflation as investors’ top fear
Recent Articles
dianomi’s Investor Survey featured in The Financial Times – 26 August 2011
Article by Alice Ross, Deputy Finance Editor, FT Money
Download PDF:
Private investors say biggest risk is the euro
Recent Articles
Press Release
For immediate release
Tuesday 30 August 2011
dianomi Asia Pacific launches in Singapore
dianomi is to start running campaigns for its finance clients in Singapore from October. Singapore activity is to be managed from the company’s Sydney office which opened 3 months ago.
The dianomi marketing platform, Exedra™, enables global brands in the finance sector to acquire new customers online by targeting mass affluent internet users. dianomi achieves this via contextual integrations across 150+ online premium publishers such as Reuters, London Stock Exchange, FT, Morningstar, Yahoo, MSN, The Guardian, BigPond, The Street and The Daily Telegraph.
dianomi’s client list includes Fidelity, City Index, JP Morgan, FXCM, Aberdeen Asset Management, GFT and Hargreaves Lansdown with clients in other sectors including Land Rover, Lexus, Jaguar and Mercedes. dianomi Asia Pacific works with premium brands to enable them to acquire new customers in the finance sector.
Julian Peterson, dianomi’s Sales & Marketing Director APAC said “Opening in Singapore makes perfect sense for us and our clients, many of whom will now work with us in the UK, USA, Australia and Singapore.”
“dianomi’s technology allows complete transparency, payment by performance and far more detailed reporting than can be accomplished through straight-forward banner advertising. dianomi provides the detail that marketing directors are demanding but still not always receiving from their online advertising.”
“We’ll also be helping publishers with Singapore based traffic to monetise their business and finance sites by providing information that is relevant and interesting to their users.”
-ENDS-
NOTES TO EDITORS
About dianomi
The dianomi™ marketing platform enables global brands in the finance, automotive and lifestyle sectors to acquire new customers by targeting the mass affluent.
As UK market leaders, and with fast growing businesses in the US and Australia, dianomi has revolutionised online lead generation through its contextual SmartLinks™ technology, integrated across an unparalleled network of white-label partnerships with premium publishers such as The Guardian, Reuters, London Stock Exchange, BigPond, FT, Morningstar, Yahoo and MSN.
dianomi now has 25 staff in its UK headquarters and has also recently opened in the US and Australia.
In order to maximize ROI, dianomi’s level2insight™ provides advertisers campaign optimisation, sector benchmarking, in-depth demographics and customer surveys.
www.dianomi.com
For further information please contact
Julian Peterson
Sales & Marketing Director APAC
dianomi
Phone + 61 450 084 814
Email: [email protected]
www.dianomi.com
https://blog.dianomi.com/
Marketing Interactive – Singapore
Recent Articles
Press Release
For immediate release
Tuesday 21 June 2011
dianomi Asia Pacific opens in Sydney
Julian Peterson, has left his role as Online & Marketing Director at Time Out to launch dianomi Asia Pacific in Sydney.
The dianomi marketing platform, Exedra™, enables global brands in the finance sector to acquire new customers online by targeting mass affluent internet users. dianomi achieves this via contextual integrations across 150+ online premium publishers such as The Guardian, Reuters, London Stock Exchange, Morningstar, Yahoo, and MSN.
dianomi’s client list includes Fidelity, JP Morgan Asset Management, Aberdeen Asset Management, GFT and Hargreaves Lansdown with clients in other sectors including Land Rover, Lexus, Jaguar and Mercedes. dianomi Asia Pacific will be working with premium brands to enable them to acquire new Asia Pacific customers in the finance sector.
Julian Peterson, dianomi’s Sales & Marketing Director said “After 4 years at Time Out in Singapore and Sydney it’s time for a new challenge. I’m exchanging arts and entertainment for finance and cars and bringing dianomi to Asia Pacific.”
“dianomi’s technology allows complete transparency, payment by performance and far more detailed reporting than can be accomplished through straight-forward banner advertising. dianomi provides the detail that marketing directors are demanding but still not always receiving from their online advertising.”
Rupert Hodson, founder of dianomi commented “We’re delighted to be able to bring on board someone with Julian’s experience to kick-start our development in Australia and to expand our presence in the region”.
-ENDS-
NOTES TO EDITORS
About dianomi
The dianomi™ marketing platform enables global brands in the finance, automotive and lifestyle sectors to acquire new customers by targeting the mass affluent. 30% of the leads dianomi provides its clients come from the UK’s 10% most affluent.
As UK market leaders, and with a fast growing business in the US, dianomi has revolutionised online lead generation through its contextual SmartLinks™ technology, integrated across an unparalleled network of white-label partnerships with premium publishers such as The Guardian, Reuters, London Stock Exchange, Morningstar, Yahoo, and MSN.
dianomi now has 25 staff in its UK headquarters and has recently opened in the US.
In order to maximize ROI, dianomi’s level2insight™ provides advertisers campaign optimisation, sector benchmarking, in-depth demographics and customer surveys.
For further information please contact
Julian Peterson
Sales & Marketing Director APAC
dianomi
Phone + 61 450 084 814
Press
Recent Articles
dianomi’s Investor Survey featured on Proactive Investors – 2 June 2011
What are top investors buying right now?
Download PDF:
dianomi’s Investor Survey featured on Proactive Investors – 2 June 2011
Original article