Dianomi’s Financial Content Marketing Platform now enables premium financial advertisers to connect with Dow Jones Audiences, audiences that are looking to discover and engage with valuable financial content.
Dianomi™, the leading financial content marketing platform, today announced a strategic business relationship with Dow Jones to further expand content discovery on Marketwatch.com. Dianomi-powered sponsored content recommendations and native content ads are already seamlessly integrated into MarketWatch’s desktop and mobile sites, reaching a global, financially engaged audience. The core aspects of the business relationship focus on engagement and monetization for MarketWatch.com by leveraging Dianomi’s sophisticated contextual technology, spanning all page types and placements including homepage, article, video, and market data pages for desktop, tablet and handset devices.
MarketWatch, with a monthly reach of 20 million unique views, is a leader in financial news and market data, blending breaking headlines with incisive analysis, market updates, streamlining tools and bold reporting from trusted sources to help guide life’s most important monetary decisions for individuals and financial professionals.
Dianomi™ is a global leader in financial content marketing. Working with over 250 of the world’s leading financial publishers, Dianomi markets sponsored content from over 200 premium financial brands, reaching over 60 million consumers a month, all of whom are engaging in financial content. Financial marketing carried out at the right time, to the right audience, in the right context. Dianomi’s pure focus within the finance vertical ensures a brand safe ecosystem for not only advertisers and publishers, but also for the financially engaged audiences that Dianomi reaches.
Dianomi founder and CEO, Rupert Hodson, said, “MarketWatch sets the standard for delivery of premium financial content to an engaged investor audience. We look forward to working with the Dow Jones team on driving further engagement and monetization.”
About dianomi
Dianomi is the leading Financial Content Marketing Platform, serving over 2.5 billion content recommendations to over 60 million unique visitors every month on some of the Web’s most innovative financial publisher sites, including Bloomberg, Business Insider, Reuters, London Stock Exchange, Australian Stock Exchange, Nasdaq, Singapore Exchange, The Street and Kiplinger. Headquartered in London, dianomi also has offices in New York and Sydney. Publishers, marketers, and agencies leverage dianomi to monetize their traffic, and distribute their content to high-quality, financially engaged audiences. Learn more at www.dianomi.com
