Michael Konstantinov reckons authorities in Brazil, Russia, India and China – the ‘Brics’ – will not be beaten by the eurozone crisis.
‘We’re actually going to see a significant relaxation of monetary and fiscal policies in the Bric economies which were tightened last year on the back of inflationary pressures going up,’ Konstantinov said in a video interview with Citywire.
Among private investors, Bric nations remain by far the most popular place for their money among emerging markets, a survey from Dianomi at the start of this year confirmed.
Millions of pension investors are seeing their funds eaten away by charges that can leave them tens of thousands of pounds worse off in old age.
Alarming disparities between pension providers’ fees for keeping money in almost identical funds are hammering savers’ nest eggs. Eight out of 10 investors believe fees are not being clearly disclosed to them, a poll by FT Money and financial firm Dianomi found.
The current City regulator, the Financial Services Authority, is alert to the problem and is working on an overhaul of how charges are applied and sold on investment funds. It will ban the commission that providers hand out to financial advisers for selling pension plans in 2013.
Dianomi UK Investor Survey
Author: Dianomi Ltd H1 2012 – Euro crisis and recession ahead? Dianomi goes direct to the customer to find out what they most desire in terms of investment themes, assets, sectors and services. Read more here
By Julian Barkes
The secrecy and confusion surrounding fund charges appears to have hit home with the vast majority of investors now calling for greater clarity. A poll of investors has found that eight out of 10 believe fees are not being clearly disclosed to them. The unrest surrounding fees confusion emerged from a poll of 1,800 active investors by FT Money and financial marketing firm Dianomi. See rest of article here
By Julian Barkes
dianomi’s Sales & Marketing Director APAC, Julian Peterson, is to speak at ad:tech Sydney 2012 on “What are you doing with all that data? Unearthing your goldmine.” The session will cover the hot topic of data usage (or lack of it) by businesses and how they can achieve a better understanding of their customers and businesses by using this data.
ad:tech Sydney 2012 also features free-to-attend keynotes from, amongst others, Andy Lark, Chief Marketing and Online Officer at Commonwealth Bank, and Rob Norman, CEO, Digital at Group M.
By Julian Barkes
The number one and number five most visited newspaper websites in the world both partner with dianomi.
According to comScore, Mail Online overtook The New York Times to become the most visited newspaper website in December 2011, reports The Guardian. Mail Online was visited by 45.35 million unique visitors against 44.8 million visitors to The New York Times.
As you can see from the reports, not all editors were happy with this news or the method used to calculate the figures, but disputes aside, dianomi are happy to confirm that “two of the top five most visited newspaper websites in the world are partners with dianomi” – Mail Online and The Guardian are both publishing partners of dianomi.
The comScore figures are as follows:
December 2011 unique visitors in millions.
Mail Online – 45.35
New York Times – 44.8
USA Today – 37.17
Tribune – 32.83 The Guardian – 29.15
dianomi’s investor survey featured in The Financial Times’ Investments section on 20 January 2012 – Poll reveals fund fees anger
“Eight out of ten private investors believe charges on managed funds are not being clearly disclosed to them – even though more than half consider “transparent fees” and “low dealing costs” to be the most important factor when buying funds via online platforms.”
At dianomi we spend a lot of time talking about the positioning of ad placements on websites. The accepted wisdom is that ‘above the fold’ is the best place to be. ‘The fold’ is a publishing concept that moved from print to digital and it describes the area of the page that you can see above the fold of a newspaper or the area of a website that you can see without scrolling down. Both editors and advertisers want their stories or advertisements to be above the fold because another accepted wisdom is that users don’t scroll down, or few of them do.
Hierarchy
Another concept you’ll hear in web design is “hierarchy” and that hierarchy is important because it makes pages look ordered. Many sites these days will order their pages with a headline rotator or about 4 major items, step down in size to 4 or 5 more and then arrange the remaining content underneath in smaller and smaller units – just like newspapers used to.
But aren’t these accepted wisdoms of ‘the fold’ and hierarchy making it harder to monetise a site? If you accept that fewer users will look down the page and place less important content below the fold, don’t you reinforce that users won’t look down the page? Doesn’t this in turn devalue the ad placements further down the page as advertisers and sales teams accept that they have a lower value? Effectively monetising a site is now top of every publisher’s priorities – but this is made harder if advertisers only want to appear above the fold and compete for space with the lead editorial items which attract users attention in the first place.
The Prize
So here’s my suggestion to all publishers and web designers: it is time to think about ‘The Prize’
The prize is a simple idea: place some important content with equal value to the lead items at the bottom of your pages giving the user a prize for reaching the bottom of the page. Make sure this content is big and bold. Change it as often as your lead content. Remove the random and sometimes extensive white spaces under different columns and look at the page as having a defined start and end. If users get to know that all parts of the page are worthwhile then they will read the whole page – their clicks and attention will be more evenly spread. In turn advertising placements further down the page will increase in value. Monetising will be more effective and design of pages will become more creative.
Full credit here: I read about ‘The Prize’ in Paddy Donnelly’s excellent article Life Below 600 pixels and thanks to Fublo for pointing me to it.
I really have not heard as much debate about Unique Audience as I thought I would and I suspect that many smaller publishers might not be aware of the new plans for online audience measurement at all.
The IAB Australia have recently started to work with Nielsen on ‘Nielsen Online Ratings’ and the idea of this new system is to measure people rather than browsers – the argument for this being that I currently count as 4 Unique Browsers as I use two computers, an iPad and an iPhone. My wife counts as 3 as she has two computers and an iPhone so together we count as 7 unique browsers. This explains why there are now many more ‘Unique Browers’ in Australia than there are people – clearly not a great measurement of websites audiences then.
The other argument for Nielsen Online Ratings is to make measurement consistent between different media such as digital, outdoor and print – thereby boosting digital spend by allowing those who have not yet fully committed to the medium to measure their ROI across all of their campaigns. This should be good for digital too.
The IAB have set up a panel of users who they are intending to monitor to produce this audience data – at a recent talk the exact details were still a little sketchy as to how they were monitoring their panels iPhone usage, for example. One thing that stuck in my mind was that some of the attendees considered that any given website’s ‘unique audience’ was closer to its daily unique browsers than its monthly uniques. If that is true, perhaps it is, then many publishers will be faced with a moment in the near future when they have to update their media kits and explain to existing advertisers that their unique audience is, say, 20,000 instead of the 600,000 unique browsers that they have always claimed. An interesting conversation.
Read more about context, click bait, viewability and ROI.
