Dianomi has been awarded two Gramercy Institute Content Marketing Awards for its work with Global Atlantic Financial Group and the Financial Times.
For Global Atlantic Financial Group, Gramercy recognized its Downturn Defense campaign as the best Retirement Services campaign. Downturn Defense targeted financial advisors, across Dianomi’s network, with ads directing them to a white paper and series of videos about protecting clients retirement from market volatility.
For the Financial Times, the two companies were recognized for the publisher’s use of Dianomi’s Automated Ad technology to help grow the FT subscriber base. Using Automated Ads, the FT increased the frequency of ad creation by enabling a robot to do this work and to make the ads customized to each region: Dianomi automatically identified which stories were more likely to be of interest in each country. By reaching users at peak interest in world financial events, Dianomi delivered more qualified traffic that resulted in an increase in the number of subscribers to the Financial Times.
Congratulations to Global Atlantic and Financial Times for this achievement.