We’re back!
Dianomi is to host “Financial Services Marketing 2025” at UTS Business School in Sydney on Thursday, 5 June 2025.
Last year’s event was not only informative but also very entertaining: we kept the sessions short, the coffee flowing and Chatham House rule in effect.
The one day event is for marketers of financial services and business, particularly those of investments, wealth management, private banking, stockbroking and associated services.
Once again we will have some very interesting and entertaining speakers on stage and a room full of experts in the audience so the presentations, questions and networking should be superb.
Current Dianomi APAC clients are invited to attend, please contact your Account Manager if you have not yet heard from us.
If you would like to present or be involved in a panel discussion then please let us know.
Agenda for 2025:
What’s happened in privacy in the last 12 months?
An update on Australian privacy rules and how they are affecting marketers.
To block or not to block – is there a cost of avoidance?
Serious investors read serious news, should you be there when they do? New research.
Two ways AI is changing marketing right now
Search – users don’t want to go to sites, they want the answer. This is big. What does it mean for marketers and publishers? Dynamic ads – could you, should you serve a different creative to individual users?
Extreme volatility – should it. affect your marketing strategy?
Marketers are facing the same question as investors: when marketers are turned on their head, should you hold your nerve, sit on your hands or react?
Brand vs Performance
When budgets are cut, performance can become more dominant. If you spent all of your budget on performance, would you build a brand? An age-old argument, but where are we now in the current digital context?
Case studies
Advertising super for younger investors. More to follow.
Behavioural Economics update
Can some modern biases be re-explained by the fact that people cannot do maths in their head? And other papers.
Event details:
9am to 1pm
Thursday, 5 June 2025
University of Technology Business School, 14/28 Ultimo Rd, Ultimo NSW 2007
