COHORTS

Connecting brands with consumers without using personal data.

Dianomi’s Audience Cohorts

Dianomi’s Audience Cohorts leverage over 20 years of experience in the financial services industry to identify the most effective product categories for various content. These cohorts enable large-scale targeted advertising without using personal data, allowing marketers to engage with their audiences in a privacy-first manner without needing user identities.

Dianomi’s Audience Cohorts meet the challenges of reach, scale and privacy that advertisers commonly encounter. These challenges will culminate with the removal of third-party tracking cookies by Google in 2024.

Our cookieless targeting uses contextual data collected from our direct integrations with publishers. We analyze which ad units and pages are generating the highest engagement for a specific ad topic. We then apply our contextual data of the page to ensure the highest levels of relevance and interest, which enables advertisers to reach and influence highly-engaged audiences.

Dianomi Audience Cohorts can be custom-built for advertisers and designed for individual campaigns to achieve specific goals. In addition to their personalized Custom-Created Cohorts, we offer a range of established Preset Audience Cohorts.

Preset Audience Cohorts

There are currently 30+ Preset Audience Cohorts with predefined configurations available from Dianomi giving advertisers powerful options for reaching out to specific verticals and specialist interest groups.
These specialist audiences include:

HNWI & Affluent

Cohort composed of users and environments where highly affluent audiences have been identified and index more frequently

Retirement

Users that are approaching retirement age or those engaging in planning for it

Self Directed Investors & Traders

Users who are engaged in making financial planning decisions and executing themselves

Financial Advisors

Users whose online behaviour is likely of users who provide financial advice to clients

Professional Investors

Users whose online behaviour is likely of those who work in investing professionally within discretionary wealth, asset management, pension funds and more

C-Suite and Enterprise Decision Makers

Users whose job description includes C Level, director, founder or decision-making or whose online behaviour is likely of users who take enterprise level decisions.

Luxury Lifestyle

Audiences engaging with Premium Lifestyle content

Luxury Travel

Users showing interest and engagement in high end travel and luxury travel products and services

Custom-Created Cohorts

Dianomi can also create exclusive customized cohorts for our clients, giving advertisers the ability to target specific audiences and goals. These personalized Custom-Created Cohorts are bespoke and therefore only available to that individual client.

Learn More

Contact Dianomi to learn more about our range of successful Preset Audience Cohorts - as well as our unique Custom-Created Cohorts designed for individual campaigns to achieve specific goals.

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