What is image ad testing and why is it important?

  • News & views

As the saying goes, ‘a picture is worth a thousand words’, but what are your image ads saying about your brand?
With over 51% of B2B marketers prioritizing visual content assets, how do you ensure the visual content ads you are using stand out and makes your target audience pay attention? Communication with your audience is unproductive if your audience doesn’t retain the information shared. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
As well as helping your audience remember information you are sharing, content ads that include images, visuals and the company logo have also been proven to encourage your audience to engage with the ads more, providing the images used match the look and tone of your company and clearly telling the audience who the company is.
Guaranteeing the right images are used can be tricky, as ads can perform differently with just a slight tweak of image or text, hence why image testing ads is important.
Image testing ads can be a necessity, as often brands will create image ads without thinking about why they are needed. Brands need to decide what their plans are for the ads before creating them in order to execute them well.
Considering different ads may require a different strategy; designing different ads marketed at the same group of people will help gage a strong idea on which will be more successful, as well as marketing the same ad to a different group of people so as to gage the type of audiences that will be interested and engage with the ads presented to them.
The dianomi self-serve platform and the in-house executives can save you time on testing your ads. Our in-house executives will spend time testing different images and ad texts against each other, to find out which receive the most engagement from your target audience, and discovering which performs best. By working with dianomi, clients can find the best visual content ads for their brand in a quicker and data-driven way.