The Financial Services Forum – Is the Tech Tail Wagging the Marketing Mutt?


  • News & views

Over the past few years, programmatic buying, content platforms and robo-tools have all entered into the competition for share of asset management marketing budgets. With a ripe DC pensions market on the horizon, the opportunity to engage with a new demographic of consumers is burgeoning. But is the cost of new tech driven solutions eating into budgets and providing little return? And more importantly, are tech solutions hitting the mark in terms of increasing customer engagement – will they ever replace traditional media and human interaction?
On Thursday 19 January, we were joined by a stellar line up of panelists, keen to share their viewpoint and expertise. Chairman Piers Currie, Group Head of Brand at Aberdeen Asset Management, was joined by Patrick Ingram, Head of Corporate Partnerships at Parmenion Capital Partners, Jeremy King, Publishing Director at Interactive Investor and Rupert Hodson, CEO and Co-Founder at Dianomi. A wealth of experience amongst the panel, each participant with a unique background.
See full debate here at the Financial Services Forum site.