On May 14, Dianomi was honored by the Gramercy Institute as a “20 Most Valuable Partner” in Financial Marketing. Dianomi was recognized for its partnership with over 600 financial marketers and for its native ad platform, developed specifically for financial marketers.
“As the only native ad platform focused exclusively on business and finance, we have made it our mission to provide these customers with ad products specifically made to help marketers in this space succeed,” said Rupert Hodson, CEO of Dianomi. “We thank Gramercy Institute and its members for continually recognizing the hard work and emphasis on great products and campaign performance.”
Earlier this year, Dianomi was awarded a Gramercy Institute Content Marketing Award, for its work with the Financial Times. Dianomi partnered with the FT to distribute content developed by the FT’s Alpha Grid, outside of FT’s network.
For one campaign, Dianomi drove the highest rate of all platforms in terms of total clicks: 7% of all external clicks from the content came from Dianomi traffic; and 4% of Dianomi traffic clicked through to the advertiser’s site. Due to the success of the campaign, the companies have gone on to work together on several other campaigns for clients including: Zurich, PWC, Google, Dell, Chubb and UBS.