Dianomi hosted “Financial Services Marketing 2025” at UTS Business School in Sydney on Thursday 5 June 2025.
We heard some very entertaining and informative sessions:
What’s happened in privacy in the last 12 months?
An update on Australia privacy rules and how they are affecting marketers
Candice Driver, Louder
To block or not to block – is there a cost of avoidance?
Serious investors read serious news, should you be there when they do?
Hal Crawford, Mumbrella
Jamie Chambers, BBC
Adele Wieser, Index Exchange
Extreme volatility – should it affect your marketing strategy?
Marketers are facing the same question as investors: when markets are turned on their head, should you hold your nerve, sit on your hands, or react?
Adam Lang, Fear & Greed
Jessica Long, Fundamental Media
Simrita Virk, Capital Outcomes
Two ways AI is changing marketing right now
Search is Behaviour, Not a Channel – impact of AI & behavioural shifts
Stelios Moudakis, Resolution Digital
AI in the age of personalised ad creatives
Joshua Lee, ArtBot
Market insights and predictions
Vanessa Lalani, Parity Consulting
Behavioural Economics update
Julian Peterson, Dianomi
Brand vs Performance
If you spent all of your budget in performance, would you build a brand? An age-old argument, but where are we now in the current digital context?
Josh Frith, The Dubs
Mary Hughes, Ptarmigan Media
Prashant Mohan, Sharesight
Thanks to all of the presenters and speaker for sharing your knowledge and to all those who attended – your time and attention was really appreciated.
Pictures from the event can be found on LinkedIn.
