Dianomi takes on a strategic investment from BGF


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Today, we’re excited to announce that Dianomi has taken on a round of investment from BGF and that Mike Kelly has joined the board of Dianomi as non-executive Chair. The investment from BGF will help us address the growing demand for Dianomi’s native content marketing platform; the development of new products; and expansion into new markets including adding new staff.
Over the past year, Dianomi has invested in new products that will maximize the native investments of brands and the native ad businesses of publishers.  Our insights provide brands with data into the topics of content and products trending with their target customers, and through Dianomi’s proprietary DMP, brands are able to target audiences based on trending content topics, amongst other data sets.
Some of you may recognize the name Mike Kelly. Mike was formerly President of AOL, Media Networks, and President of Global Marketing for Time Warner. Mike has also served as non-executive director of QuantCast and Bankrate, among other companies, and has considerable expertise in the digital marketing sector.
Our goal for 2018 and beyond is to continue to innovate for our customers while keeping to our core mission of distributing sponsored content in the right context and at scale. This means making some new hires and rolling out some innovative new products that we’ve had in our pipeline. We look forward to sharing more details as we have them.
New York based Kelly Newman Ventures also participated in the funding raise.
Full press release here.