Dianomi’s Cabell De Marcellus sat down with Jill Malandrino of Nasdaq to talk about how native advertising can add value to financial services advertisers and the benefits of content intelligence in native advertising. “Last month we did 5.1 billion ad impressions,” said Marcellus. “We had 3.9 million people reading about ETFs. We will look at the themes in ETFs that are most popular and say to the advertiser, these are the trending topics that you may want to write about.”
To see the interview click here.