NEW YORK CITY; July 31, 2017–Dianomi, the only native content marketing platform focusing exclusively on business and financial services, today announces the addition of 15 new publishers, with over 275 publishers in total on Dianomi’s network. Beginning today, advertisers and publishers can work with Dianomi to place native ads on financial publisher’s sites including Reuters, Marketwatch, Business Insider and more.
“Dianomi’s native content platform now reaches over 100 million uniques a month, 35 percent of which are in the top ten percent affluence and financial services bracket, making us the largest native content marketing platform in the financial services space,” said Rupert Hodson, CEO of Dianomi. “More and more marketers are turning to Dianomi based on the quality and contextual relevance of the publishers in our network. Dianomi is the only native content marketing platform that can reach the financial community, including consumers and b2b audiences, in context and at scale.”
Dianomi’s publisher network drives more revenue through the integration of Dianomi’s sponsored content units and provides value to their readers by offering contextually relevant ads. Dianomi connects premium business advertisers with an affluent audience who are looking to discover valuable financial content, be it a guide, report, article, video or product information. Campaigns run on a Cost-per-Click (CPC) basis.
“Dianomi gives us a platform to meet our audience in a way that is different than a banner ad–on-topic content that appeals to our readers,” said Phil Hawken, Business Development Manager at Kiplinger. “With Dianomi’s native content, we have revenue generating ad units on every page without the added noise.”
Dianomi™ is a global leader in financial content marketing. We are the only native content platform that focuses exclusively on the Financial Services vertical. Through our natively integrated Financial Content Units, we promote links to our advertisers content across leading tier 1 global financial publishers and stock exchanges.