We’re expanding!
Dianomi is to host “Financial Services Marketing 2025” in Singapore on Thursday, 18 September 2025 with our friends at Dollars And Sense.
This year’s event in Sydney was not only informative, but also very entertaining: we kept the sessions short, the coffee flowing and Chatham House rule in effect.
The one day event is for marketers of financial services and business, particularly those of investments, wealth management, private banking, stockbroking and associated services.
Once again we will have some very interesting and entertaining speakers on stage and a room full of experts in the audience so the presentations, questions and networking should be superb.
Current Dianomi APAC clients are invited to attend, please contact your Account Manager if you have not yet heard from us.
If you would like to present or be involved in a panel discussion then please let us know.
Event details:
This is an in-person event only, there is no recording and the Chatham House Rule is in effect.
Agenda:
9 – 9.30am
Registration
9.30 – 9.50am
Welcome by Julian Peterson – Managing Director APAC, Dianomi
Behavioural Science/Economics update
Latest trends, papers and understanding of behavioural economics and science for financial services
9.50 – 10.20am
How to Build Trust in a Skeptical Market?
With consumers more cautious than ever, how can brands break through the noise and earn real trust? Hear from leaders who share their experience on how they have built credibility across multiple brands in Singapore
Moderator: Tim Ho – Managing Editor & Co-Founder, DollarsAndSense
Speakers: Sebastian Sieber – Entrepreneur | Founder Cashew, Ex-CMO, Syfe & Lazada
Haomign Lee – CEO, Louken Group | Co-Founder, Artbox Singapore | Ex-Managing Partner, Huggs Coffee
10.20 – 10.50am
Brand Building vs Acquisition – Getting the Best of Both Worlds
In a crowded financial landscape, marketers have to constantly strike the balance between focusing on brand or customer acquisition? This panel unpacks how some of Singapore’s fastest growing brands balance both to drive long-term growth.
Moderator: Dinesh Dayani – Co-Founder, DollarsAndSense
Speakers: Jonathan Wong – Head of Brand & Product Marketing, Endowus
Anoushka Yadav – Chief Creative Officer, Chocolate Finance
Harleen Kaur – APAC Client Services Director, Ptarmigan Media
10.50 – 11.10am
Coffee Break
11.10 – 11.25am
The Market for Marketers
What is the market for Marketers in SG and HK?
Sophia Holmans – Founder and Director, The People Story
11.25 – 11.55am
From Online to Offline – Why Brick-and-Mortar and Events Still Matter
Even in a digital-first world, physical events remain essential – giving even the most digital-native brands a tangible way to connect, build trust, and deepen engagement. This panel explores why offline experiences are still a powerful part of the marketing mix.
Moderator: Deanna Lim – Head of Commercial, DollarsAndSense
Speakers: Ming Feng – CEO, Trading Key | Ex-Head of Seedly
Benjamin Choo – Head of Channel Marketing, moomoo SG
11.55am – 12.25pm
Two ways AI is changing marketing right now
Turning off the tap?
AI and search – how are they affecting you? And what should you do?
Tedmond Chang & Shoib Lloya – Founders, Nuggt
Creatives generated by AI – when is this appropriate?
Mark Laudi – Managing Director, Hong Bao Media
12.25 – 12.55pm
To block or not to block – is there a cost of avoidance?
Serious investors read serious news, should you be there when they do?
Moderator: Patrick Brownlow – Commercial Director – Singapore, Australia and New Zealand, Bloomberg
Speakers: John Williams – Vice President Asia Region, BBC
Belinda Green – Chief Strategy Officer, Publicis Communications
12.55 – 1pm
Closing by Julien Peterson
1 – 2pm
Lunch and Networking
9am – 1pm
Thursday, 18 September 2025
The Fullerton House
Recap video from 2024 event:
