Gramercy Institute Chief Analyst Bill Wreaks recently met up with Dianomi co-founder & CEO Rupert Hodson.
Wreaks and Hodson chatted about the business behind Dianomi and what Dianomi’s success might spell for the future of financial services marketing. “Quality of creative and quality of environment,” explains Hodson, “are critical to advertisers. Delivering campaigns targeted to specific financial audiences, while they are actively engaging in financial content has been an age old recipe for success in marketing. We are simply driving this further in the digital age. This is where the real opportunity lies.”