We’re excited to announce the launch of a new product called Dianomi Automated Ads. With Automated Ads, advertisers can automatically generate the native ads that will perform the best with their target audiences and cut down on time spent in creating and optimizing native ads. We do this in a few ways. One, for publishers that want to drive traffic to their site, Dianomi plugs into their API and understands the articles that are most popular with readers and/or that convert these readers in paid subscribers. Dianomi can automatically create native ads and content links with this article and run it across our publisher network to drive traffic to an editorial page. We can also plug into an advertiser’s RSS feeds for their blog and automatically generate and distribute native ads for this content.
This product will help publishers and brand marketers use native advertising more strategically and nimbly. One of the biggest challenges today’s publishers face is how to drive traffic and convert this traffic into paid subscribers. Similarly, business marketers invest heavily in timely original content but don’t have the resources to make sure it reaches the right readers at the right time. Automated Ads achieve both.