About Dianomi

We are a global leader in
Native Advertising

Building Trust

At Dianomi, we know the importance trust plays in building relationships with business and finance customers. We help brands build this trust by placing our 600+ business and financial clients’ messages in the right media context, when those audiences are ready to listen. And, we do this at scale through our network of 350 premium business and finance publishers online.

Meet the Executive Team

Rupert Hodson


Rupert, Co-founder and CEO, is responsible for sales and business development at Dianomi and leads the company’s geographical expansion in both North America and APAC. Prior to founding Dianomi, Rupert spent five years at Interactive Investor heading the commercial team. He began his financial career in 1994 at Petropavlosk PLC.

Raphael Queisser


Co-founder and COO, Raphael is responsible for account management, finance, HR and strategic projects. Prior to founding Dianomi, Raphael was Business Development Manager at Interactive Investor. He began his financial career in private banking.

Cabell De Marcellus


Cabell, Co-founder and CTO, is responsible for the strategic development of Dianomi’s platform. He coded the original HA/LAMP architecture. Prior to founding Dianomi, Cabell was Head of Software Development and Equity Services at Interactive Investor where his software was a vital part of the $1BN flotation.

Paul Hughes

Head of Product

Head of Product, Paul is responsible for all client-related product planning, development and deployment for Dianomi. Paul joined Dianomi directly from his Business Management degree at Pablo de Olavide University in Seville, Spain.

Michael Smith

Head of IT

Michael is Head of IT and responsible for the software and hardware at Dianomi. Nicknamed ‘Doc’ for his D.Phil in Molecular Modelling from Oxford University, he has been at the leading edge of internet development since setting up his first website back in 1993. Prior to Dianomi, Michael was Head of Development at Interactive Investor.

Julian Peterson

Sales & Marketing Director APAC

Julian is responsible for growing Dianomi in Australia and across APAC. Prior to Dianomi, Julian led all aspects of Time Out Australia’s digital strategy: new advertising products, search, app launches, newsletters, social and marketing.

Rachel Tuffney

EVP, U.S. Operations

Rachel leads Dianomi’s North American business. She joined Dianomi from Dow Jones (WSJ), where she spent nearly ten years leading teams responsible for the key advertisers such as Morgan Stanley, Citi and State Street Global Advisors. Most recently, Tuffney was head of finance vertical sales and accountable for the largest business unit (revenue) across the business.

Andrew Gussmann

VP Sales, US

Andrew has 10+ years experience in digital media. At Dianomi, he leads US sales efforts and helps clients meet their business objectives. Prior to Dianomi, Andrew was Director of Advertising Sales for InvestorPlace Media.

Meet the Board of Directors

Mike Kelly

Non-Exec Chairman

Mike is the CEO and Co-Founder of KNV, an advisory and investment firm in New York. In addition to Dianomi, he currently serves on the boards of directors of Cars.com, Quantcast Corporation, American Town Media, and SummitSync and is on the board of Advisors at Celtra. A digital media pioneer, Mike developed the first
“mobile first” strategy in the media industry as CEO of the Weather Channel Companies.

Tim Rea

Non-Exec Director

Tim joined the Dianomi board in February 2018. He is based in London and Cambridge and his main role at BGF is to identify and execute investments with a particular focus on tech-oriented propositions. He also takes a lead role in developing relationships with partners that can help BGF better support key industry sectors.

Matt Singh

Board Observer

Matt is an Investor at BGF, a £2.5bn UK-focused growth capital provider that invested in Dianomi in Feb18. Matt is responsible for supporting Dianomi as a BGF board representative, contributing to the growth strategy of the business. While at BGF, Matt has completed nine investments across numerous sectors and currently holds four other board positions. Prior to this, he worked for EY in their Transaction Support team and is a qualified Chartered Accountant.

A Global Leader

Dianomi serves over 5 billion native ad impressions each month, reaching over 175 million unique users across our network of premium publishers in the US, UK and Australia.