A case study in Geomarketing for Financial Services

Dianomi Delivers Content Accurately And Efficiently with Neustar IP Intelligence.

Challenge:

For dianomi, accuracy matters. As the global leader in financial content marketing, seven out of the top ten global asset managers depend on dianomi to accurately place their sponsored content on websites preferred by private investors, professional investors and c-suite executives. With over 2 billion native ad impressions and more than 250 financial clients depending on dianomi to provide geo-located targeted delivery to qualified financial audiences, accuracy is a must – not a nicety. In response to increasing demand for their specialized services, dianomi needed to double-down on its conceptualized a delivery method that could connect premium financial advisers with an affluent audience who are looking to discover valuable financial content. And that’s when the search for an accurate geolocation provider intensified. Read story here https://www.neustar.biz/clients/dianomi

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