The most impactful advertising isn’t simply seen — it’s experienced.
Dianomi Interactive introduces a collection of rich media ad formats designed to deliver immersive brand storytelling within premium publisher environments.
These formats allow audiences to interact directly within the ad unit, transforming traditional placements into immersive brand moments where products and stories can be explored in place. By turning advertising into an engaging experience, Dianomi Interactive enables brands to capture attention while encouraging deeper consideration and stronger purchase intent.
Why Rich Media Matters
Interactive advertising provides the space brands need to showcase products, tell visual stories, and create emotional connection.
The impact is measurable. Research from Celtra Creative Insights shows that interactive formats consistently outperform standard display experiences:
- 2.3% average engagement rate
- 1.2x higher engagement than benchmark
- 7.3% click-through rate
- 4.6x higher than standard formats
These formats encourage audiences to spend more time interacting with the creative itself — whether that means exploring products, answering a poll question, or engaging with interactive elements. Active participation makes brand messages more memorable and the experience more meaningful.
Interactive formats also generate valuable engagement data, such as interaction rate, time spent with the creative, and product exploration (swipes, gallery navigation, product taps etc.). Every interaction reveals how users explore products and content, giving advertisers deeper insight into interests and intent.
What Dianomi Interactive Delivers
Dianomi Interactive helps brands deliver richer creative experiences designed to capture attention to encourage deeper product exploration. Available across desktop, mobile, and Apple News, these formats combine interactive creative with the contextual targeting and premium environments brands already trust Dianomi for.
These formats help brands engage audiences at multiple stages of the marketing journey:
- Build Awareness: Capture attention with premium creative experiences designed to stand out in high-end editorial environments.
- Deepen Consideration: Invite audiences to explore products, features, and stories through participatory formats.
- Strengthen Purchase Intent: Encourage interaction and discovery, creating stronger brand connection before users ever click through.
These formats are designed to be repeatable and scalable, enabling brands to deploy engaging creative quickly while maintaining brand individuality.
Interactive Formats Available Through Dianomi
Quiz
Quiz units guide audiences through a short set of questions and deliver personalized results within the ad experience.
Use Case: A luxury skincare brand helps readers discover their ideal routine by asking a few quick questions about skin type and concerns.
Shoppable Video
Shoppable Video combines video storytelling with product exploration, allowing viewers to interact with featured products during playback.
Use Case: A fashion brand showcases its latest collection through video, allowing viewers to click directly on featured items to learn more.
Product Feature
Product Feature units highlight key details through interactive hotspots placed across the creative.
Use Case: An automotive brand displays a new vehicle model and allows users to explore performance features, interior design, and technology through clickable points.
Interactive Gallery
Interactive galleries allow audiences to browse through collections of images or products directly within the ad.
Use Case: A luxury watchmaker presents its newest collection, allowing readers to swipe through multiple models while remaining within the editorial experience.
Customization Units
Customization units invite users to personalize the product by exploring different colors, styles, or options directly within the creative.
Use Case: A luxury handbag brand allows readers to explore multiple colorways and finishes of a handbag directly within the ad unit.
Gamified Experiences
Gamified units transform the ad into a playable mini-experience, where interaction becomes part of the creative itself.
Use Case: A premium beverage brand creates a short interactive game that introduces a new product launch while encouraging exploration of the brand story.
When to Use Dianomi Interactive
Interactive formats are particularly effective when campaigns are designed to drive deeper engagement rather than immediate clicks.
They work especially well when the goal is to drive:
- Brand engagement and exploration
- Product discovery and storytelling
- Emotional resonance with audiences
- Time spent and interaction metrics
Expanding What Brands Can Do in Premium Environments
Interactive formats perform particularly well within trusted editorial environments. When audiences are already engaged with high-quality content, rich media experiences feel like a natural extension of the reading journey rather than a disruption.
Dianomi Interactive expands what brands can do within premium publisher environments — transforming traditional ad placements into immersive brand experiences that invite audiences to explore and interact.
Ready to bring interactive experiences to your campaigns? Get in touch with the Dianomi team at [email protected] to learn more.
