US investors have voiced key areas where they differ from their peers in the rest of the world according to a survey of 1,763 investors by the financial marketing group dianomi™.

US investors appear to be much more interested in US equities while investors in other parts of the world seem to favor gold, silver and property. Americans also seem to focus on domestic issues such as unemployment, the recession and higher taxes rather than worry about the crisis in Europe or a possible crisis in China.

The research also investigated which currencies investors preferred and showed that US investors actually preferred the Canadian dollar over the US dollar. This could be due to the S&P lowering its long-term sovereign credit rating on the United States of America to ‘AA+’ from ‘AAA’ or also the result of the Canadian dollar achieving parity through most of 2011 and 2012.

Political preferences were also highlighted by the survey with 68% of US investors thinking Romney would be best for the economy while 57% of investors in the rest of the world supporting Obama.

Cabell de Marcellus, co-founder of dianomi™, comments, “Our survey in July really brought out how US centric American investors are relative to peers in the UK and around the world. Of course, it could be that living in such a big country US investors are less impacted by international events and tend to focus on domestic opportunities and risks.”

dianomi is setting new standards in customer acquisition services for the financial sector and its mass affluent audience. dianomi’s client list includes blue chip financial services brands including Aberdeen Asset Management, CMC Markets, Fidelity, Fisher Investments, FXCM, GFT, Henderson Global Investors, RJO Futures and many more.

Notes to editors:

Methodology: The survey was conducted in July 2012 by dianomi™ directly with 1,763 investors participating in the United States, United Kingdom and 43 other countries.