The latest company news, events and content marketing information from dianomi™
dianomi’s Re-engagement unit for publishers
dianomi’s Re-engagement unit has been implemented across a number of sites including Reuters. The Re-engagement unit consists of two elements: 1) Increase traffic: recommended articles from the host site – these are recommended according to current user behaviour. 2) Increase revenue: sponsored content, guides and commentaries from dianomi advertisers – contextually matched to the content […]
UBS and Pioneer Investments chose dianomi for global campaigns
UBS has chosen dianomi’s financial services advertising platform for a global campaign around it’s new product Neo. Pioneer Investments is using dianomi for a global campaign around Navigate with Knowledge. Read more about context, click bait and ROI.
SMSF – Self-managed superannuation’s continued enormous growth in Australia
By all accounts self-managed superannuation in Australia continues to grow, attracting investors with much smaller funds than was originally envisaged. Dianomi runs a number of campaigns for self managed super – one SMSF client recently said that our Cost Per Click campaign was delivering the best ROI of all their advertising. The opportunity is clearly […]
AdWeek reports that the finance industry leading the way in content marketing
According to a report in AdWeek, the finance industry is leading the way in content marketing. They also report that a 2012 survey by IMN that 78% of marketers say content marketing is a priority. “Finance journalism has always been heavily dependent on industry experts, many of whom work inside financial institutions. So why shouldn’t those brands […]
Skyword unveils content marketing ecosystem infographic – including dianomi
Skyword, the Boston-based content platform, has released a SkyScape infographic of the content marketing ecosystem – including dianomi as one of the world’s leading content discovery networks. Read more about context, click bait and ROI.
Five of the top ten US banks advertise with dianomi
According to Forbes’ article Top 10 Biggest Banks In America our clients Bank of America, Citi, Chase (JPMorgan), HSBC and Wells Fargo are all in the top ten, which means that five of the top ten US banks now advertise with dianomi. Read more about context, click bait and ROI.
dianomi’s Julian Peterson to speak at ad:tech London
dianomi’s Sales & Marketing Director for APAC, Julian Peterson, will be speaking at ad:tech London – the event for digital marketing – this week. Julian will be in a panel discussion “Turning data into dollars” with representatives from AddThis, WPP Xaxis, Social Metrix and Sandhutch. The panel will take place on Thursday at noon and will […]
dianomi forms Strategic Distribution Partnership with the Press Association
The Press Association (PA), UK’s leading multimedia news agency and content provider, has formed a strategic distribution partnership with dianomi™, a global leader in financial content marketing, to offer clients a complete content marketing solution. The alliance will enable PA’s financial client base to distribute links to its content in the form of sponsored financial commentaries. […]
dianomi add state and county targeting to campaigns
Looking for new clients in Sydney or Melbourne? New York or Chicago? Surrey or Cheshire? Advertisers can now target their digital campaigns by state in Australia and the US or by county in the UK. dianomi’s IP targeting is based on market leading technology and guarantees accurate and reliable targeting of users in the targeted location.
dianomi’s Rupert Hodson to appear at The Financial Services Forum – Is Product Advertising Dying?
dianomi’s Rupert Hodson is to appear at The Financial Services Forum‘s event “Is Product Advertising Dying?” to be chaired by Schroders and along side other panel members from The Gate, Ptarmigan and Blackrock. The panel will discuss: Is product advertising dying replaced by brand and content marketing? What are the key challenges and opportunities involved […]