The latest company news, events and content marketing information from dianomi™
AIMIA’s Future of Digital Advertising – dianomi’s Julian Peterson to speak in Sydney
Julian will be speaking at AIMIA’s The Future of Digital Advertising in Sydney this week alongside our friends from Facebook, Google and Twitter. More details on the presentation soon.
The 2015 Financial Content Marketing Survey
88% of financial brands expect content marketing to be more important in 2015. The 2015 Financial Content Marketing Survey from Editions Financial in association with the Financial Services Forum and dianomi revealed some interesting stats: Still battling the trust gap? 76% of financial marketers reckon content marketing is the best approach to bridge it. The […]
AIMIA’s Future of Digital Publishing – dianomi’s Julian Peterson to speak
Julian will be speaking at AIMIA’s event in Melbourne this week: The Future of Digital Publishing presenting on: 2015 – Making a profit, keeping your users and their trust: Ten things you’ll do in 2015 to better monetise your site whilst keeping your users delighted and not betraying their trust. And here’s Julian “in action”:
dianomi’s Julian Peterson a juror at BEfest – The Festival of Content Marketing & Branded Entertainment
Julian will be a juror for this year’s BEfest – The Festival of Content Marketing & Branded Entertainment. The shortlist has been revealed and the winners will be announced on 9 October. Read more about promoting your content on the ASX website and why you need to distribute your content, not just publish it.
ASX website features dianomi advertising units
dianomi’s advertising units are live across the desktop ASX website yielding over 20 million pages per month of high quality, finance and business interested users. dianomi’s Re-Engagement unit appears on article pages: dianomi’s SmartLinks ad unit appears across the rest of the site showing both product and content ads: dianomi’s custom mFund unit is featured across the […]
Big take up in investment trusts – dianomi in FT Adviser
dianomi, Trustnet and Schroders’ research has been featured in the FT Adviser article “Big take up in investment trusts” “Research by FE Trustnet, Schroders and content distributor Dianomi has shown an appetite for investment trusts within Isas – with two-thirds of investors putting the same amount or more than last year into investment trusts during […]
dianomi, Trustnet and Schroders’ survey reveals the three fund issues investors and advisers disagree on
dianomi, Trustnet and Schroders’ survey has revealed the three fund issues that investors and advisers disagree on. See the full article on Trustnet. Read more about context, click bait and ROI.
Posted in News
What does viewability mean and what is a viewable ad impression?
A big issue in digital display advertising at the moment is “viewability” – does a human being actually see most digital advertisements? In many cases the ad is shown ‘below the fold’ in a position on the page that the user does not scroll down to or see on the screen at any time – […]
All digital advertising is performance advertising
A distinction between display and performance digital advertising remains in many people’s minds but I’ve come to believe that there’s no such thing as digital display advertising – not in the same way that there is in print, outdoor etc: all digital advertising is performance advertising. It can be tracked like no other medium, required actions can […]
93 per cent of Australian organisations look to invest in content marketing in the next year
CMO reported a new survey last week that found: 93 per cent of organisations will either maintain or increase resources allocated to content marketing in the next financial year. Only 18 per cent of Australian organisations have someone with ‘content’ or ‘content marketing’ in their title even as 93 per cent look to invest in […]