UBS has chosen dianomi’s financial services advertising platform for a global campaign around it’s new product Neo. Pioneer Investments is using dianomi for a global campaign around Navigate with Knowledge. Read more about context, click bait and ROI.
According to a report in AdWeek, the finance industry is leading the way in content marketing. They also report that a 2012 survey by IMN that 78% of marketers say content marketing is a priority. “Finance journalism has always been heavily dependent on industry experts, many of whom work inside financial institutions. So why shouldn’t those brands […]
Skyword, the Boston-based content platform, has released a SkyScape infographic of the content marketing ecosystem – including dianomi as one of the world’s leading content discovery networks. Read more about context, click bait and ROI.
The Press Association (PA), UK’s leading multimedia news agency and content provider, has formed a strategic distribution partnership with dianomi™, a global leader in financial content marketing, to offer clients a complete content marketing solution. The alliance will enable PA’s financial client base to distribute links to its content in the form of sponsored financial commentaries. […]
dianomi’s MarketViews Guide to Income Investing campaign for Aberdeen Asset Management has been shortlisted in two categories in The Financial Services Forum’s Awards for Marketing Effectiveness. The campaign is nominated in both the Direct Marketing and Sponsorship categories. Winners will be announced at The Financial Services Forum Annual Members’ Dinner on 21 November. Direct Marketing Aberdeen Asset […]
A client who is running an always-on CPC – Cost Per Click campaign for SMSF through dianomi paid us a compliment this month: “dianomi’s “always-on” CPC campaign is getting the best cost per acquisition of any form of digital advertising at the moment. Aside from conversions, dianomi users look at 70% more pages, spend twice […]
Dianomi is rolling out their first content discovery campaign for HSBC Global Connections through Mindshare Worldwide. The content is targeting C-suite executives and focuses on articles and videos aimed at helping businesses to grow internationally. Delivered through dianomi’s custom integrated SmartLink™ ad units, the CPC campaign will be run across dianomi’s premium publisher network that […]
dianomi now serves over 700m finance related ads per month following the roll out of financial commentary units on Reuters’ article pages. The new content unit offers dianomi’s financial advertiser client base the ability to present their own financial content globally to engaged users on Reuters.com. 19 August 2013 – Update: dianomi now serve 1 […]
Aberdeen Asset Management chooses dianomi’s content marketing platform as a key digital distribution channel for the roll out of their first-ever global brand advertising campaign in 30 years. The content marketing activity focuses on promoting content from Aberdeen’s Simply Aberdeen microsite. Asset management to the side, the site explores and celebrates some other things in […]
For some time publishers and advertisers alike have been running Cost Per Click (CPC) campaigns in search engine results – the idea being that users who are searching for relevant content will be open to buying a product related to that search. But what about users who are already engaged in relevant content? Why should […]