Brian Batenburg is Programmatic Sales Manager at The Globe and Mail and oversees the media company’s direct response and performance strategy. He recently sat down with Dianomi to discuss the publisher’s native ad strategy, the importance of trust and how native can be used to complement existing content. Tell us about The Globe and Mail. […]
Fintech startups who advertise with dianomi on ASX can now get a massively discounted introduction package. There comes a time when every startup needs to start telling the world what they’ve created and, no matter how amazing the idea, this costs money. But it costs 80% less with dianomi’s new fintech intro package on ASX. […]
88% of financial brands expect content marketing to be more important in 2015. The 2015 Financial Content Marketing Survey from Editions Financial in association with the Financial Services Forum and dianomi revealed some interesting stats: Still battling the trust gap? 76% of financial marketers reckon content marketing is the best approach to bridge it. The […]
Julian will be speaking at AIMIA’s event in Melbourne this week: The Future of Digital Publishing presenting on: 2015 – Making a profit, keeping your users and their trust: Ten things you’ll do in 2015 to better monetise your site whilst keeping your users delighted and not betraying their trust. And here’s Julian “in action”:
Julian will be a juror for this year’s BEfest – The Festival of Content Marketing & Branded Entertainment. The shortlist has been revealed and the winners will be announced on 9 October. Read more about promoting your content on the ASX website and why you need to distribute your content, not just publish it.
dianomi’s advertising units are live across the desktop ASX website yielding over 20 million pages per month of high quality, finance and business interested users. dianomi’s Re-Engagement unit appears on article pages: dianomi’s SmartLinks ad unit appears across the rest of the site showing both product and content ads: dianomi’s custom mFund unit is featured across the […]
dianomi, Trustnet and Schroders’ research has been featured in the FT Adviser article “Big take up in investment trusts” “Research by FE Trustnet, Schroders and content distributor Dianomi has shown an appetite for investment trusts within Isas – with two-thirds of investors putting the same amount or more than last year into investment trusts during […]
CMO reported a new survey last week that found: 93 per cent of organisations will either maintain or increase resources allocated to content marketing in the next financial year. Only 18 per cent of Australian organisations have someone with ‘content’ or ‘content marketing’ in their title even as 93 per cent look to invest in […]
Luma Partners have included dianomi alongside Google and six others as the eight most important platforms for content recommendation. Read more about context, click bait and ROI.
There seems to be a backlash against clickbait in content units at the moment. “Publishers’ reputations, not just money, at stake in content suggestion battle” said Ryan Singel. “The most notable expression of annoyance came from Marc Andreessen, the prominent venture capitalist, who also happens to have invested in digital publications such as Business Insider and […]