Category Archives: Brand Safety

There seems to be a backlash against clickbait in content units at the moment. “Publishers’ reputations, not just money, at stake in content suggestion battle” said Ryan Singel. “The most notable expression of annoyance came from Marc Andreessen, the prominent venture capitalist, who also happens to have invested in digital publications such as Business Insider and […]

According to the Interactive Advertising Bureau one in five web users is now using “do not track” settings on their browsers. They expect this to rise to 50% over the next few years. Mediacom said today “Over the last 12 months all major web browsers have implemented some form of ‘Do not track’ setting. The […]