With digital ad fraud costing advertisers an estimated $7 billion a year, and that figure expected to rise to $10+ billion by 2020, advertisers need to understand their exposure to bots.
Robots can sometimes account for a whopping 90 percent of clicks generated in an ad campaign. While robot traffic is down so far in 2018, at 32 percent on average, robots are getting smarter and more sophisticated at looking human.
The good news is that there are steps that advertisers can take to avoid paying for non-human clicks, like employing a third-party platform to analyze traffic for robots.
To find out more about robot traffic and what you can do, check out Dianomi’s 2018 Robot Traffic Report.
